March 8, 2017

WordPress – Adding A Link to Your Post

Filed under: Blog Articles,Blog Post,Wordpress Blog — Tags: , — jweissberg @ 12:30 pm

A frequently asked question is “How Do I Add a Link To My Post?  The process is actually very simple.
1. Open the post.
2. Place your cursor at the desire location within the post. Or, if you want to link specific text, highlight that text with your cursor.
3. Click on the “Link” icon* which will open a dialog box. Paste or type the URL in the designated box and press the return button.
* Note: Beside the Add Link button is a Remove Link button.
More on WordPress and blogging.
Even more.

February 24, 2017

Responsive Website Design: Rotating Banner Images Versus a Single Static Image

It’s now been established that in Google search results your website ranking will be penalized if it is not mobile friendly. As a result, many businesses have updated their website to meet this SEO requirement.

In the process of converting to a mobile-friendly website, some additional aspects of website design have changed.

One often suggested change is to eliminate multiple rotating banner images in favor of just one image/photo. This trend to a single image is fueled by the need for mobile sites to load as quickly as possible.

But, you can have the best of both worlds. With a little smart coding a site can be programmed to have multiple rotating images on the desktop view and be limited to a single static image on the mobile view.

Read more about responsive mobile friendly websites here.

February 23, 2017

What is a CONTENT MANAGEMENT SYSTEM (CMS)?

Filed under: Blog Articles,Website Content — Tags: — jweissberg @ 10:56 am

A content management system (CMS) is a computer application used to create, edit, manage, search and publish various kinds of digital media and electronic text. CMSs are frequently used for storing, controlling, versioning, and publishing industry-specific documentation such as news articles, operators’ manuals, technical manuals, sales guides, and marketing brochures. The content managed may include computer files, image media, audio files, video files, electronic documents, and Web content.

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November 16, 2016

What is Brand Marketing (Branding)?

Filed under: Blog Articles,Branding — Tags: , — jweissberg @ 4:44 pm

Brand marketing focuses on creating a unique identity for your company or organization. Building a company brand increases consumers awareness of your reputation and product(s) or services. With a positive brand this makes it easier and more likely for customers to find and consume your products or services.

A well-recognized brand (such as McDonald’s) conveys a certain level of quality and even more importantly a predictable experience. In contrast, using the example of restaurants, a road-side diner named “Joe’s” will leave a traveler uncertain of what to anticipate from the consumer experience.

A company’s ‘brand’ is in essence their market identity. What do they do? Who they are?  What level of quality do they provide? What is their reputation? Etc.

branding samples (more…)

November 7, 2016

SCWW Completes 32-Page Catalog Design & Printing

Filed under: Blog Articles,Graphic Design — Tags: , , , — jweissberg @ 2:32 pm

SoCal WebWorx recently completed the full design, product photography and print management of a 32-page catalog for UltraTec Manufacturing of Santa Ana, CA. Total production time was approximately two months from start to deliver.

The project required graphic design for a new updated version of an existing precision chip measurement and failure analysis machine. Updating the product brand was required to effectively market the client’s product in a the highly competitive and rapidly changing silicon chip analysis industry.

Drawing on years of graphic design skills and print materials design, SCWW handled the project from concept to completion.
catalog design

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October 21, 2016

Does Professional Product Photography Help Your Website?

The short answer is a resounding YES.

If you are selling a product on the internet you should have the best photos possible of your product(s) on your website.  As the old saying goes “a picture is worth a thousand words”.  Your product photos should be sharply focused, well lit, composed with a non-distracting background and show your product at the best camera angle. In addition they should be high-resolution to look good on zoom or in a ‘lightbox’ (depending on your website functionality).

Our recommendation is to have a professional photographer take your photos with a professional grade camera and strobe lights. A few additional helpful notes:  If the camera is cabled to a laptop you can preview the photos in much greater detail than through the camera preview feature. Always use a tripod and electronic shutter release to get the best focus possible. For static products use a high “f-stop” for maximum depth-of-field focus on the entire product – a slower shutter speed is ok if the camera is mounted on a sturdy tripod.  Take multiple shots and analyze as you go until you get just the right camera angle and lighting.

Here are some samples from a recent photo shoot. These images will be used on the web and in print marketing materials.

Professional Product Photography

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