The idea of a website as a static never changing marketing tool has evolved.
Your website in contemporary terms is better looked upon as an ever changing always growing marketing device. There are several reasons for this shift in attitude:
1. People who come to your site more than once or even on a recurring basis will be attracted to stay on the site longer and view your company as more vital if there is frequently added new content. New content development is key.
2. Google’s SEO change of evaluating your website and its content has placed far more significance on the website verbiage and images and therefore adding relevant and original new content is more important than ever.
3. Your website platform and programs used in the coding are being updated every day. To prevent eventual website breakdowns, website security breaches and malfunctions, vulnerability to malware and to be viewable on all browsers and devices it is critical to stay on top of the software and plug-in updates.
4. Lastly, on-site organic search engine engine is most effective when executed as an ongoing effort. Slow and steady is much more effective than sporadic efforts to increase your Page Rank Authority and Website Authority.
Commercial photographers often focus their business on Product Photography.
Commercial probably is often defined as any photography for which the photographer is paid for taking and possibly Photoshop retouching of images. Other areas of expertise include: Life-style photography, food photography, architectural photography and portraiture.
Professional product photography can make an enormous improvement in many website photography. Professionals understand using correct lighting, use of background materials, camera angle, camera focus and depth of field among other technical considerations.
The term commercial photography usually refers to photography used in advertising and marketing materials. This form of photography is intended to promote or sell a service or product. The photographic images are generally shot using traditional film and developing techniques or digital cameras with images directly imported into computers for use in designs and layouts.
With the proliferation of mobile device cameras many people are unfortunately mistaken to think they can therefore take professional level photographs suitable for marketing or advertising in print or on websites. Without a full understanding of composition and lighting and commonly used ‘professional’ equipment such as a tripod, many people sell their business presentation short with unprofessional images. In addition, most professional product photographers will handle the ‘post-production’ tasks of any needed retouching, cropping and photo enhancements.
CAPTCHA defined is a Completely Automated Public Turing test to tell Computers and Humans Apart.
It is a type of question requiring a human response which is used frequently on website forms to ensure that the response is not generated by a computer. The process involves the computer asking a user to complete a simple test which the computer is able to generate and grade. Because other computers are unable to solve the CAPTCHA, any user entering a correct solution is presumed to be human. The question is usually to identify a weather a subject is present in a photo or to type in letteres/numbers from a graphic image as these.
CAPTCHA – Human answer “CVMV”
CAPTCHA – Human answer “FZDS”
CAPTCHA’s are used to prevent automated ‘robots’ from leaving malware, viruses or spam on your website and will greatly reduce your incoming spam emails if you have a contact or other form on your site.
Additional information on website security here.
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One important feature of WordPress blogs is allowing you to accept comments on your blog posts.
Allowing comments can be great as it creates more links to your blog and website which can improve your SEO rankings. Unfortunately, it also allows robots and spammers to post on your website. But, you may not always be pleased with the self-promotions and spam your posts receive.
Follow these steps to easily moderate comments and trackbacks and to disable these functions if desired.
1. Log into your WordPress administrative panel with your username and password.
2. From the “Dashboard” select “Settings: Discussion”. (You will see the window displayed below.
3. Under “Default Article Settings” is a checkbox where you can allow or deny permission for people to post comments.
If you choose to permit comments, the controls further down the page will allow you to control who can add comments and to blacklist spam IP addresses.
You can also set how long a post will allow comments and other useful controls.
Most important, and often overlooked – You must Save your changes – per the blue button in the lower left section of the dashboard.
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What is an SSL Certificate?
SSL is an acronym for Secure Socket Layer, which is an awfully technical term for most Internet users. The ‘certificate’ is not a diploma or piece of paper. It is digital code which gets installed on your website server by your programmer, web developer or Webmaster. The code provides a layer of security for private transactions through your website. These transactions can be financial or the transfer of data requiring a secure connection, such as confidential tax prep information. In essence the SSL allows for a private conversation between the website user and the website owner.
Do I need an SSL Certificate?
Yes, if you are transferring confidential information, such as e-commerce payment processing or if your website allows for the transfer private, personal, confidential information.
How do I acquire an SSL Certificate?
An SSL can be easily purchased through most hosting companies. There is an annual fee, which can range from approximately $35 – $100. There may also be a one-time installation fee of $25 or more, but this is waived by some hosting companies if they are also hosting your website.
How do I install my SSL Certificate?
The hosting company can do this, or you can have them send you the ‘certificate code’ and have your programmer, web developer or webmaster insert this code into the website code.
How do I know that a site has an SSL installed?
Most websites promote that their site is secure by posting an icon such as that at the top of this article.
You can also check the website address (URL). If it begins with https the site has a security certificate installed. If the domain name begins with http (without the ‘s’) the page you are on is lacking a security certificate. When transferring confidential information on the Internet (such as making a purchase) always check the website address in the address bar for the https.
More on Internet Security.
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