The idea of a website as a static never changing marketing tool has evolved.
Your website in contemporary terms is better looked upon as an ever changing always growing marketing device. There are several reasons for this shift in attitude:
1. People who come to your site more than once or even on a recurring basis will be attracted to stay on the site longer and view your company as more vital if there is frequently added new content. New content development is key.
2. Google’s SEO change of evaluating your website and its content has placed far more significance on the website verbiage and images and therefore adding relevant and original new content is more important than ever.
3. Your website platform and programs used in the coding are being updated every day. To prevent eventual website breakdowns, website security breaches and malfunctions, vulnerability to malware and to be viewable on all browsers and devices it is critical to stay on top of the software and plug-in updates.
4. Lastly, on-site organic search engine engine is most effective when executed as an ongoing effort. Slow and steady is much more effective than sporadic efforts to increase your Page Rank Authority and Website Authority.
Typography is still relevant as a key element in website design.
A few more trending fonts in the Google font library. All are open source (free) and well suited for custom contemporary looking responsive website design (mobile friendly).
More posts on website design.
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Website designers were traditionally limited to a small group of fonts that could be rendered in HTML for Internet viewing. The most commonly used included: Helvetica, Arial, Times, Times New Roman and Verdana.
Thanks to Google, designers and clients can now safely choose from over 800 open source (free) fonts for website designing. The Google font website is extremely easy and intuitive to use. The interface features include a directory of all fonts categorized by Serif, Sans Serif, Display, Handwriting and Monospace. Fonts can be sorted by which are currently Trending, Popular, Date Added and Alphabetical as well as in by language. Sorting can be further refined based on the number of Styles for a particular font family as well as Thickness, Slant and width. These multiple filters allow for quickly zeroing in on available fonts for specific usages.
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With the new google SEO algorithm two definite factors emerge as essential to high website rankings.
First, websites should be built to be ‘responsive’ also known as ‘mobile friendly’. If your website is not mobile friendly it will actually be penalized on smartphone searches and show lower in those search returns. Given the continued increase in use of smartphones to search the Internet and even make purchases, it is essential for the livelihood of your business to make sure your website is ‘responsive’. If it is not, then it’s time to have your website redone to meet this critical requirement.
Second, is how important on-page content (verbiage) now is for positive google recognition. (more…)
We find that these issues are the most frequently discussed in the current website design and development community:
1. Custom versus Template based websites. In a recent post I’ve gone into detail on the pros and cons on both sides of this important issue. You can read the post in full here: http://socalwebworx.sanclementedev.com/wordpress/template-websites-vs-custom-websites/
2. Mobile-Friendly websites. Also known as ‘responsive’ websites, these get the highest ranking from Google on smart phone searches. Read the two relevant posts here: http://socalwebworx.sanclementedev.com/wordpress/mobile-first-web-design-did-you-know/ and http://socalwebworx.sanclementedev.com/wordpress/category/mobile-friendly-website/
3. Keeping your website platform and plugins current. Monthly maintenance for your website may be overkill, but to overlook implementing timely updates can result in a host of problems including the eventual breakdown of some functionality on your website.
4. The appearance of your website can be crucial to keeping new visitors on your website and leading them to take the action you desire. The appearance of your website should be consistent with your overall branding and needs to look current and fresh. Dated designs and color selections, among other things will lead to fewer conversions to visitor action. More here: http://socalwebworx.sanclementedev.com/wordpress/websites-as-part-of-larger-marketing-efforts/
5. Updating website functionality. Visitors expect to have a positive and easy experience on your website. They also expect you to have current features and functionality such as an easy to view product samples and galleries.
6. Search Engine Optimization (SEO). This has been a high-ranking issue of discussion for years with no sign of letup. As Google changes its algorithm and shaking up ideas on SEO, it continues to move the field of website design and development into new arenas. Read more on these posts: http://socalwebworx.sanclementedev.com/wordpress/category/smart-phone-websites/