August 31, 2016

Why Should I Have a Website Maintenance Program?

The idea of a website as a static never changing marketing tool has evolved.

Your website in contemporary terms is better looked upon as an ever changing always growing marketing device. There are several reasons for this shift in attitude:

1. People who come to your site more than once or even on a recurring basis will be attracted to stay on the site longer and view your company as more vital if there is frequently added new content. New content development is key.

2. Google’s SEO change of evaluating your website and its content has placed far more significance on the website verbiage and images and therefore adding relevant and original new content is more important than ever.

3. Your website platform and programs used in the coding are being updated every day. To prevent eventual website breakdowns, website security breaches and malfunctions, vulnerability to malware and to be viewable on all browsers and devices it is critical to stay on top of the software and plug-in updates.

4. Lastly, on-site organic search engine engine is most effective when executed as an ongoing effort. Slow and steady is much more effective than sporadic efforts to increase your Page Rank Authority and Website Authority.

August 18, 2016

More Font Fun

Filed under: Blog Articles,Google,Website Design — Tags: , , — jweissberg @ 10:44 am

 

Typography is still relevant as a key element in website design.

A few more trending fonts in the Google font library. All are open source (free) and well suited for custom contemporary looking responsive website design (mobile friendly).

Google_Fonts_Fun

More posts on website design.

August 15, 2016

Using Google Fonts in Website Design

Website designers were traditionally limited to a small group of fonts that could be rendered in HTML for Internet viewing. The most commonly used included: Helvetica, Arial, Times, Times New Roman and Verdana.

Thanks to Google, designers and clients can now safely choose from over 800 open source (free) fonts for website designing. The Google font website is extremely easy and intuitive to use. The interface features include a directory of all fonts categorized by Serif, Sans Serif, Display, Handwriting and Monospace. Fonts can be sorted by which are currently Trending, Popular, Date Added and Alphabetical as well as in by language. Sorting can be further refined based on the number of Styles for a particular font family as well as Thickness, Slant and width. These multiple filters allow for quickly zeroing in on available fonts for specific usages.

(more…)

March 30, 2016

SEO Rules: On Page Content & Mobile Friendly Responsiveness

With the new google SEO algorithm two definite factors emerge as essential to high website rankings.

First, websites should be built to be ‘responsive’ also known as ‘mobile friendly’. If your website is not mobile friendly it will actually be penalized on smartphone searches and show lower in those search returns. Given the continued increase in use of smartphones to search the Internet and even make purchases, it is essential for the livelihood of your business to make sure your website is ‘responsive’. If it is not, then it’s time to have your website redone to meet this critical requirement.

Second, is how important on-page content (verbiage) now is for positive google recognition. (more…)

February 19, 2016

Blog Posts Will Improve Your SEO (Search Engine Optimization)

Blog posts are a great way to help your site’s SEO and Search Engine Recognition.

Appropriate blog posts allow you to continuously add new relevant content to your website. http://www.socalwebworx.com/ This is now one of Google’s top ways of analyzing your website’s importance, relevance to your keywords, and worthiness of ranking high in SERP’s (Search Engine Report Pages). The more your website’s relevant content grows the more credible your site becomes. Of course there is also the benefit that return viewers will find new information on return visits to your website and potentially stay on your site longer. (Yet another SEO element in Google’s algorithm for ranking websites.) http://www.socalwebworx.com/index.php#blog

Blog posts can also be syndicated to your Facebook page https://www.facebook.com/SoCalWebWorx and other social media to give you more SEO benefits for your efforts.

In addition to the above benefits is the reality that blog posts can very quickly show up in high positions in search engine results. Per this screen shot, although our website did not show in the top Google results in a search for “product photography definition” a recent blog post on the subject did show very high at the time of this screen shot. The reason blog posts can move to the top of search engine results is because they are usually highly focused on one specific topic.

Blog Posts Help Your SEOWith the new ‘All in One SEO Pack’ https://wordpress.org/plugins/all-in-one-seo-pack/  in the most popular blogging mechanism WordPress 4.4.2 your blog posts can be more effective than ever in improving your Internet presence and website traffic.

February 15, 2016

Keeping Your Website Up-To Date


We find that these issues are the most frequently discussed in the current website design and development community:

1. Custom versus Template based websites.  In a recent post I’ve gone into detail on the pros and cons on both sides of this important issue. You can read the post in full here: http://socalwebworx.sanclementedev.com/wordpress/template-websites-vs-custom-websites/
2. Mobile-Friendly websites. Also known as ‘responsive’ websites, these get the highest ranking from Google on smart phone searches.  Read the two relevant posts here:  http://socalwebworx.sanclementedev.com/wordpress/mobile-first-web-design-did-you-know/  and   http://socalwebworx.sanclementedev.com/wordpress/category/mobile-friendly-website/
3. Keeping your website platform and plugins current. Monthly maintenance for your website may be overkill, but to overlook implementing timely updates can result in a host of problems including the eventual breakdown of some functionality on your website.
4. The appearance of your website can be crucial to keeping new visitors on your website and leading them to take the action you desire. The appearance of your website should be consistent with your overall branding and needs to look current and fresh. Dated designs and color selections, among other things will lead to fewer conversions to visitor action.  More here:  http://socalwebworx.sanclementedev.com/wordpress/websites-as-part-of-larger-marketing-efforts/
5. Updating website functionality. Visitors expect to have a positive and easy experience on your website. They also expect you to have current features and functionality such as an easy to view product samples and galleries.
6. Search Engine Optimization (SEO). This has been a high-ranking issue of discussion for years with no sign of letup. As Google changes its algorithm and shaking up ideas on SEO, it continues to move the field of website design and development into new arenas. Read more on these posts:  http://socalwebworx.sanclementedev.com/wordpress/category/smart-phone-websites/

 

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