August 30, 2016

What is: PRODUCT PHOTOGRAPHY?

Filed under: Blog Articles,Photo Retouching,Photography Services — Tags: , — jweissberg @ 1:14 pm

Commercial photographers often focus their business on Product Photography.

Commercial probably is often defined as any photography for which the photographer is paid for taking and possibly Photoshop retouching of images. Other areas of expertise include: Life-style photography, food photography, architectural photography and portraiture.

Professional product photography can make an enormous improvement in many website photography. Professionals understand using correct lighting, use of background materials, camera angle, camera focus and depth of field among other technical considerations.

The term commercial photography usually refers to photography used in advertising and marketing materials. This form of photography is intended to promote or sell a service or product. The photographic images are generally shot using traditional film and developing techniques or digital cameras with images directly imported into computers for use in designs and layouts.

With the proliferation of mobile device cameras many people are unfortunately mistaken to think they can therefore take professional level photographs suitable for marketing or advertising in print or on websites. Without a full understanding of composition and lighting and commonly used ‘professional’ equipment such as a tripod, many people sell their business presentation short with unprofessional images.  In addition, most professional product photographers will handle the ‘post-production’ tasks of any needed retouching, cropping and photo enhancements.

August 29, 2016

New Responsive Mobile Friendly Website Design


Another new responsive mobile friendly website just launched by SoCal WebWorx – a southern California website design and development company.


GCC


http://globalcarpetcleaningusa.com
is the latest in a series of websites for startup companies and small businesses.  SoCal WebWorx likes to partner with these companies and help their businesses grow. The agency level and diversified services offered provide an excellent match for these businesses with fast return on investment.

A highlight of the website is the Services page with roll-over listings of services and photos.

The site also features full integration with social media and key business resources including Home Advisor, the Better Business Bureau. The latter two provide extensive approval rating information and a wealth of referrals from satisfied clients.

As with many similar companies, SCWW provided full turn-key services to bring Global Carpet Care USA into Google mobile device compliance, provide contemporary new branding and offer marketing, copy editing, photo research and enhancement and SEO services along with graphic design and web development.

August 19, 2016

Photo Retouching for Websites


Look your best – t
he Internet is a visual medium.

As such your graphic designer needs to make your products and photos look as clean and attractive as possible. One key is starting off with high-resolution photos. Another helpful tip is to have your photos professionally retouched and enhanced as needed.

In this example as a first step we took an original photo of a carpet cleaning company vehicle and removed it from its mundane background. We then combined the vehicle image with a stock photo to help communicate a strong visual message describing the client’s carpet cleaning service.

Commercial Photo Retouching

Client Supplied Photo – Retouched, Enhanced and Used In Website Banner

More on product photography and photo retouching…

February 1, 2016

Photography and Websites

Filed under: Blog Articles,Photo Retouching,Photography Services — jweissberg @ 9:20 am

Great photos make for great websites.  Ever need help fixing a commercial product shot? We can help fast, cheap and on target. L: Raw shot. R: Retouched

 

Website Photography

January 29, 2016

Photography & Custom Website Graphics

Sometimes your photos or graphics just aren’t up to snuff for use on your website. We can take those low-resolution photos and retouch them to reflect the best for your business or organization.  Below is an example of an old tattered photo which we transformed into an illustration for usage on a retail product label and client website.  Crisp, clean images can make all the difference in your website and product standing out or looking unprofessional. We can do almost anything with your old photos to achieve your personal or business needs.

Photo Enhancement

Photo Enhancement for Website & Retail Use

January 27, 2016

Photo Restoration & Photo Retouching

Do you have photos that need retouching to meet clients needs?  We work with professional photographers and individual clients. Salvage a critical photo. Restore your client’s precious memories.

Visit our new facebook page at:
https://www.facebook.com/JW-Photo-Studio-875075929231778/…
Photo-Art_FB$

 

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