Commercial photographers often focus their business on Product Photography.
Commercial probably is often defined as any photography for which the photographer is paid for taking and possibly Photoshop retouching of images. Other areas of expertise include: Life-style photography, food photography, architectural photography and portraiture.
Professional product photography can make an enormous improvement in many website photography. Professionals understand using correct lighting, use of background materials, camera angle, camera focus and depth of field among other technical considerations.
The term commercial photography usually refers to photography used in advertising and marketing materials. This form of photography is intended to promote or sell a service or product. The photographic images are generally shot using traditional film and developing techniques or digital cameras with images directly imported into computers for use in designs and layouts.
With the proliferation of mobile device cameras many people are unfortunately mistaken to think they can therefore take professional level photographs suitable for marketing or advertising in print or on websites. Without a full understanding of composition and lighting and commonly used ‘professional’ equipment such as a tripod, many people sell their business presentation short with unprofessional images. In addition, most professional product photographers will handle the ‘post-production’ tasks of any needed retouching, cropping and photo enhancements.
Look your best – the Internet is a visual medium.
As such your graphic designer needs to make your products and photos look as clean and attractive as possible. One key is starting off with high-resolution photos. Another helpful tip is to have your photos professionally retouched and enhanced as needed.
In this example as a first step we took an original photo of a carpet cleaning company vehicle and removed it from its mundane background. We then combined the vehicle image with a stock photo to help communicate a strong visual message describing the client’s carpet cleaning service.
Client Supplied Photo – Retouched, Enhanced and Used In Website Banner
More on product photography and photo retouching…
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Great photos make for great websites. Ever need help fixing a commercial product shot? We can help fast, cheap and on target. L: Raw shot. R: Retouched
Sometimes your photos or graphics just aren’t up to snuff for use on your website. We can take those low-resolution photos and retouch them to reflect the best for your business or organization. Below is an example of an old tattered photo which we transformed into an illustration for usage on a retail product label and client website. Crisp, clean images can make all the difference in your website and product standing out or looking unprofessional. We can do almost anything with your old photos to achieve your personal or business needs.
Photo Enhancement for Website & Retail Use
Do you have photos that need retouching to meet clients needs? We work with professional photographers and individual clients. Salvage a critical photo. Restore your client’s precious memories.
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