1. Responsive scaling – Your site must be programmed so it scales to be easily viewed on any internet access device – from desktop computers to smartphones. http://socalwebworx.sanclementedev.com/wordpress/category/responsive-websites/
2. On-Site Search Engine Optimization (SEO). Every page needs to be optimized both on the page and in the source code. Consider the Page Title, Keywords, Description, H1 & H2 Headers, sufficient iterations of Keywords, Links within the site will draw the viewer and search engines in deeper to your content and Keyword Rich Content. http://www.socalwebworx.com/
3. A ‘back-end’ user friendly administrative interface for easy text and image revisions in-house.
4. ‘Sticky Features’ (such as newsletter sign-ups and discounts) will encourage visitors to interact with your website, stay on the site longer and view more pages – all increasing the odds of a follow through on your call to action. http://socalwebworx.sanclementedev.com/wordpress/website-design-planning-make-it-sticky/
5. Designed and developed for a user friendly experience. One example is the choice of text & background colors. As an example: black text on a light background is easier on the eyes than white lettering on a black background. User-friendly websites have easy to find and use navigation and should include a sitemap.
6. Go with professionals, including a custom website designer to reinforce your unique services/products; professional photographs – look your best!; a professional marketing copywriter for benefits oriented wording that effectively sells your company; programmers who can execute your site feature requirements. http://socalwebworx.sanclementedev.com/wordpress/what-is-product-photography/
Follow these guidelines and you will be on your way to a productive website that is easily found on the internet.
We find that these issues are the most frequently discussed in the current website design and development community:
1. Custom versus Template based websites. In a recent post I’ve gone into detail on the pros and cons on both sides of this important issue. You can read the post in full here: http://socalwebworx.sanclementedev.com/wordpress/template-websites-vs-custom-websites/
2. Mobile-Friendly websites. Also known as ‘responsive’ websites, these get the highest ranking from Google on smart phone searches. Read the two relevant posts here: http://socalwebworx.sanclementedev.com/wordpress/mobile-first-web-design-did-you-know/ and http://socalwebworx.sanclementedev.com/wordpress/category/mobile-friendly-website/
3. Keeping your website platform and plugins current. Monthly maintenance for your website may be overkill, but to overlook implementing timely updates can result in a host of problems including the eventual breakdown of some functionality on your website.
4. The appearance of your website can be crucial to keeping new visitors on your website and leading them to take the action you desire. The appearance of your website should be consistent with your overall branding and needs to look current and fresh. Dated designs and color selections, among other things will lead to fewer conversions to visitor action. More here: http://socalwebworx.sanclementedev.com/wordpress/websites-as-part-of-larger-marketing-efforts/
5. Updating website functionality. Visitors expect to have a positive and easy experience on your website. They also expect you to have current features and functionality such as an easy to view product samples and galleries.
6. Search Engine Optimization (SEO). This has been a high-ranking issue of discussion for years with no sign of letup. As Google changes its algorithm and shaking up ideas on SEO, it continues to move the field of website design and development into new arenas. Read more on these posts: http://socalwebworx.sanclementedev.com/wordpress/category/smart-phone-websites/
As of April 21, 2015, ‘mobile-friendly’ became an official SEO Google ranking issue. According to the update, mobile-friendly website pages now rank higher in mobile search engine results and, as a result, those pages that weren’t optimized for mobile devices experienced diminished traffic on smart-phones.
This leaves a typical business website owner with only a few choices.
1. Ignore this reality and experience a drop in mobile device searches.
2. Build a separate ‘mobile-friendly website’ which will come up as a default on mobile devices and satiate Google’s requirement.
3. Recreate your website to be responsive (mobile friendly).
Website design and development has gone through dramatic changes as a result of Google implementing a mobile-device friendly (responsive websites) preference to its logarithm for ranking website in keyword search engine results.
Per our post on January 22, 2016: “… Google is now directing less search traffic to websites that are not mobile-friendly (scalable for smart phones)…. According to Google, mobile search queries have now overtaken desktop Internet search queries.
If your website does not provide users with a mobile-friendly design you will be penalized …. while companies that have optimized their site for mobile viewing will be rewarded with more site traffic and higher rankings in search results. Google has already begun using ‘mobile-friendly’ labels to indicate which companies have optimized their website, helping users to have an easier website viewing experience.”
This all means that ideally website designers and developers will first build new websites to look and perform at their best on mobile devices. The laptop /desktop version of the website is now secondary. This is a total reversal of how the design and development processes were handled as recent as a year ago. This dramatic reversal has turned the website building process ‘on its head’.
Website designers / developers are now advised to work from this new paradigm in creating websites that meet the new mobile friendly Google requirement.
Clients are now advised to select a website designer / developer who understands this new paradigm and incorporates the concept into practice.
We are proud and excited to go live with our new website. Highlights Include:
• Responsive programming – the website resizes automatically for smartphones and other mobile devices
• Parallax scrolling banner for a more visually dynamic experience and easier navigation on sub-pages
• Dynamic portfolio with new website sample sorting features
• Highly optimized for Search Engine Optimization
• New branding with fresh new logo
• New and revised content making our services easier to understand
We hope you will visit us today at: http://www.socalwebworx.com and check out our new user-friendly website.
You should know that Google is now directing less search traffic to websites that are not mobile-friendly (scalable for smart phones). Because many websites were built several years ago before the advent of scalable (responsive) technology they do not meet this new criteria. According to Google, mobile search queries have now overtaken desktop Internet search queries.
If your website does not provide users with a mobile-friendly design you will be penalized by having your site’s SEO ranking lowered on Google, while companies that have optimized their site for mobile viewing will be rewarded by having their ranking improved. Google has already begun using ‘mobile-friendly’ labels to indicate which companies have optimized their website, helping users to have an easier website viewing experience.
This leaves two options if you want your website to compete in this new era:
1. Build a mini site which is smart phone friendly. It can have a button to click for viewing the entire site.
2. Rebuild your websites to be scalable / mobile friendly.