Google and some other search engines decide on an individual website basis whether or not to display the page title and description you have provided.
They will often create and display their own rendition based on the textual content of the page. You can only influence the search engines, but you cannot force search engines to display your SEO page title nor the SEO description. Non-the-less you should not ignore the SEO title and SEO description. You should still fill in these fields, as search engines interpret that these posts are more thorough and of higher value as a result.
And while you are at it don’t forget to choose keyword appropriate ‘Categories” and ‘Tags’ and fill in the ‘Excerpt’ field for each post.
Within 2 months of kick-off, SoCal WebWork recently completed and launched the new custom website for the Orange Empire Railway Museum.
Key features include a new contemporary mobile friendly website design, interactive events calendar, content management system, optimized content and meta tags for organic SEO and a WYSIWYG administrative panel.
The extensive website includes catalogues of all railway, railroad and electric trains and locomotives: information and forms for membership, volunteers and donations; news and videos and much more.
Construction is underway with an updated new design by SCWW for the Orange Empire Railway Museum.
Some of the key features of the new 160+ page custom website include mobile friendly ‘responsiveness’, intuitive navigation, organic SEO, events calendars, sign-up forms for volunteers and donators, with light-box galleries for photos and videos. The website will be editable by the client from a user-friendly WYSIWG administrative panel saving the museum time and money on frequent event and activities updates.
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The ongoing development and addition of new, original, keyword relevant content to your website is imperative for achieving and maintaining high Google search engine rankings.
According to current Google criteria for ranking websites two factors are critical. One is that your site is ‘Mobile Device Friendly’ and the second which we will address here is that ‘Content is King’.
Why is Content Development so important? There are several key factors:
- As mentioned, Google ranks sites higher if there is a constant flow of new relevant information. Sites that rarely update or add new content are rated as less vital and active with consequentially less benefit for visitors. New relevant content is interpreted as an indicator of a vital website. Because developing and posting new content on a frequent basis is time consuming and involves specific SEO techniques, many website owners turn to a professional content development specialist.
- New content is important for maintaining the interest of returning visitors. People will stay on your website longer and view more pages if they notice new content when they return to your website. This could be new products or services, but could also be new examples, properly ‘tagged’ photos and special pricing offers. New content peaks people’s curiosity and presents your company as vital and valuable.
A few tips on adding content to your website: (more…)
As Google continues to change its logarithm for identifying and ranking website worthiness it has also changed its system for reporting website rankings.
For years Google used a system called “Page Rank”. Each website page was assigned a number from 0 to 10, with 10 as the highest. It even used a “Sand Box” ranking for websites below zero. These were websites that Google penalized in search engine ranking results due to inappropriate content or “Black Hat” SEO methods. The most important page on your website was the “index” (home) page. Search engine optimization specialists focused first on raising their clients’ Page Rank (PR) for the index page and then sub-pages. The higher your PR number was the higher up your pages/site would appear in appropriate Search Engine Results Pages (SERPS).
So what’s new? Page Rank (PR) has been broken down into two measurement tools: “Domain Authority” (DA) and “Page Authority” (PA). Both Google measurement tools now use a ranking scale for 0 – 100, with the higher number as better for search engine results and rankings.
“Domain Authority” (DA) measures and assigns a number for the full website domain name (web address / URL). This is the most important number to look at for a quick analysis of your website SEO progress.
“Page Authority” (PA) measures and assigns a number for each separately indexed page on your website. Your PA ranking numbers are important because cumulatively they affect the Domain Authority ranking. In other words, having several sub-pages with high Page Authority will help your website achieve a higher Domain Authority.
You can access additional posts on SEO techniques and considerations here: Search Engine Optimization Library