October 21, 2016

Does Professional Product Photography Help Your Website?

The short answer is a resounding YES.

If you are selling a product on the internet you should have the best photos possible of your product(s) on your website.  As the old saying goes “a picture is worth a thousand words”.  Your product photos should be sharply focused, well lit, composed with a non-distracting background and show your product at the best camera angle. In addition they should be high-resolution to look good on zoom or in a ‘lightbox’ (depending on your website functionality).

Our recommendation is to have a professional photographer take your photos with a professional grade camera and strobe lights. A few additional helpful notes:  If the camera is cabled to a laptop you can preview the photos in much greater detail than through the camera preview feature. Always use a tripod and electronic shutter release to get the best focus possible. For static products use a high “f-stop” for maximum depth-of-field focus on the entire product – a slower shutter speed is ok if the camera is mounted on a sturdy tripod.  Take multiple shots and analyze as you go until you get just the right camera angle and lighting.

Here are some samples from a recent photo shoot. These images will be used on the web and in print marketing materials.

Professional Product Photography

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October 20, 2016

OERM Gets On Track With Mobile Friendly Website

Within 2 months of kick-off, SoCal WebWork recently completed and launched the new custom website for the Orange Empire Railway Museum.

Key features include a new contemporary mobile friendly website design, interactive events calendar, content management system, optimized content and meta tags for organic SEO and a WYSIWYG administrative panel.

The extensive website includes catalogues of all railway, railroad and electric trains and locomotives: information and forms for membership, volunteers and donations; news and videos and much more.

 

Orange Empire Railway Museum Website

August 18, 2016

More Font Fun

Filed under: Blog Articles,Google,Website Design — Tags: , , — jweissberg @ 10:44 am

 

Typography is still relevant as a key element in website design.

A few more trending fonts in the Google font library. All are open source (free) and well suited for custom contemporary looking responsive website design (mobile friendly).

Google_Fonts_Fun

More posts on website design.

August 15, 2016

Using Google Fonts in Website Design

Website designers were traditionally limited to a small group of fonts that could be rendered in HTML for Internet viewing. The most commonly used included: Helvetica, Arial, Times, Times New Roman and Verdana.

Thanks to Google, designers and clients can now safely choose from over 800 open source (free) fonts for website designing. The Google font website is extremely easy and intuitive to use. The interface features include a directory of all fonts categorized by Serif, Sans Serif, Display, Handwriting and Monospace. Fonts can be sorted by which are currently Trending, Popular, Date Added and Alphabetical as well as in by language. Sorting can be further refined based on the number of Styles for a particular font family as well as Thickness, Slant and width. These multiple filters allow for quickly zeroing in on available fonts for specific usages.

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August 11, 2016

Tending Website Design Fonts

Filed under: Blog Articles,Website Design — Tags: — jweissberg @ 11:25 am

If you are designing a custom website you should be aware of the fonts being used and that thoughtful font selections can help your site stand out from the crowd and establish your unique company brand.

Here are three currently popular fonts. These all work well for current website design trends.
Fonts
Some particular strengths of each font family are as follow:
Arvo:  Use for headlines for a fresh different look.
Raleway: Use for body verbiage. This font family contains 18 different faces ranging from “Thin” to “Black Italic” which offers lots of design flexibility and variations.
Open Sans:  Use for headlines and body verbiage for a clean looking design. This font family contain 12 different faces ranging from “Condensed Light” to “Bold Italic”. (more…)

May 14, 2016

Why Does It Cost so Much For a Custom Website?

Basically this questions could be reworded as: “What are the tasks needed to effectively bring a new website from concept to completion?”

As it turns out theses steps are numerous and take time and collaboration between client and the development team which generally consists of a graphic designer, an SEO specialist, a programmer and ideally a content developer/verbiage editor. In some cases one individual will wear several hats and perform more than one of these tasks offering you a lower price. But in our experience we’ve found that most people are stronger in one skill than another and a team approach gets the best results.

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