The idea of a website as a static never changing marketing tool has evolved.
Your website in contemporary terms is better looked upon as an ever changing always growing marketing device. There are several reasons for this shift in attitude:
1. People who come to your site more than once or even on a recurring basis will be attracted to stay on the site longer and view your company as more vital if there is frequently added new content. New content development is key.
2. Google’s SEO change of evaluating your website and its content has placed far more significance on the website verbiage and images and therefore adding relevant and original new content is more important than ever.
3. Your website platform and programs used in the coding are being updated every day. To prevent eventual website breakdowns, website security breaches and malfunctions, vulnerability to malware and to be viewable on all browsers and devices it is critical to stay on top of the software and plug-in updates.
4. Lastly, on-site organic search engine engine is most effective when executed as an ongoing effort. Slow and steady is much more effective than sporadic efforts to increase your Page Rank Authority and Website Authority.
CAPTCHA defined is a Completely Automated Public Turing test to tell Computers and Humans Apart.
It is a type of question requiring a human response which is used frequently on website forms to ensure that the response is not generated by a computer. The process involves the computer asking a user to complete a simple test which the computer is able to generate and grade. Because other computers are unable to solve the CAPTCHA, any user entering a correct solution is presumed to be human. The question is usually to identify a weather a subject is present in a photo or to type in letteres/numbers from a graphic image as these.
CAPTCHA – Human answer “CVMV”
CAPTCHA – Human answer “FZDS”
CAPTCHA’s are used to prevent automated ‘robots’ from leaving malware, viruses or spam on your website and will greatly reduce your incoming spam emails if you have a contact or other form on your site.
Additional information on website security here.
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If you are selling products from your website and using PayPal as the checkout payment method you may have received a notice with this warning.
“We recently announced several security upgrades planned for this year, some of which may require you to make changes to your integration. You’re receiving this email because we’ve identified areas of your integration that may need to be upgraded. What you’re about to read is very technical in nature – we understand that. Please contact the parties responsible for your PayPal integration, or your third party vendor (for example, shopping cart provider, and so on) to review this email. They’re best positioned to help you make the changes outlined in this email and in the 2016 Merchant Security Roadmap Microsite.”
Most of the updates that PayPal is implementing relate to increasing security on your website to insure your site is secure for financial transactions. The information and requirements are highly technical in nature and PayPal suggests you take the following first step:
“Consult with someone who understands your integration. We encourage you to consult with the parties that set up your integration, which could be a consultant or third party shopping cart. You may also need to find someone who can assist with making your integration changes.”
Areas that may require attention include:
It’s important to have any required changes in place by the specific event “Act by” date!
As an example, with “SSL Certificate Upgrade to SHA-256”:
To avoid any disruption of service, you must verify that your systems are ready for this change now.
• Testing will occur between June 17 and September 30, 2016.
• Full deployment will happen after September 30, 2016.
PayPal is one of the most popular payment gateways on the Internet and to meet the need for greater e-commerce security they now require that merchants install an SSL Certificate on their websites. Once the code is installed your domain name will change from “http//www…….” to “https//www…….” Most hosting companies will sell you the SSL. Some hosting companies will also do the code installation at a small fee and sometimes for free. To avoid any loss of service you must verify with PayPal by 6-30-16 that your site is ready with the necessary SSL Certificate installed and configured. (more…)