February 24, 2017

Responsive Website Design: Rotating Banner Images Versus a Single Static Image

It’s now been established that in Google search results your website ranking will be penalized if it is not mobile friendly. As a result, many businesses have updated their website to meet this SEO requirement.

In the process of converting to a mobile-friendly website, some additional aspects of website design have changed.

One often suggested change is to eliminate multiple rotating banner images in favor of just one image/photo. This trend to a single image is fueled by the need for mobile sites to load as quickly as possible.

But, you can have the best of both worlds. With a little smart coding a site can be programmed to have multiple rotating images on the desktop view and be limited to a single static image on the mobile view.

Read more about responsive mobile friendly websites here.

October 21, 2016

Does Professional Product Photography Help Your Website?

The short answer is a resounding YES.

If you are selling a product on the internet you should have the best photos possible of your product(s) on your website.  As the old saying goes “a picture is worth a thousand words”.  Your product photos should be sharply focused, well lit, composed with a non-distracting background and show your product at the best camera angle. In addition they should be high-resolution to look good on zoom or in a ‘lightbox’ (depending on your website functionality).

Our recommendation is to have a professional photographer take your photos with a professional grade camera and strobe lights. A few additional helpful notes:  If the camera is cabled to a laptop you can preview the photos in much greater detail than through the camera preview feature. Always use a tripod and electronic shutter release to get the best focus possible. For static products use a high “f-stop” for maximum depth-of-field focus on the entire product – a slower shutter speed is ok if the camera is mounted on a sturdy tripod.  Take multiple shots and analyze as you go until you get just the right camera angle and lighting.

Here are some samples from a recent photo shoot. These images will be used on the web and in print marketing materials.

Professional Product Photography

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October 20, 2016

OERM Gets On Track With Mobile Friendly Website

Within 2 months of kick-off, SoCal WebWork recently completed and launched the new custom website for the Orange Empire Railway Museum.

Key features include a new contemporary mobile friendly website design, interactive events calendar, content management system, optimized content and meta tags for organic SEO and a WYSIWYG administrative panel.

The extensive website includes catalogues of all railway, railroad and electric trains and locomotives: information and forms for membership, volunteers and donations; news and videos and much more.

 

Orange Empire Railway Museum Website

August 29, 2016

New Responsive Mobile Friendly Website Design


Another new responsive mobile friendly website just launched by SoCal WebWorx – a southern California website design and development company.


GCC


http://globalcarpetcleaningusa.com
is the latest in a series of websites for startup companies and small businesses.  SoCal WebWorx likes to partner with these companies and help their businesses grow. The agency level and diversified services offered provide an excellent match for these businesses with fast return on investment.

A highlight of the website is the Services page with roll-over listings of services and photos.

The site also features full integration with social media and key business resources including Home Advisor, the Better Business Bureau. The latter two provide extensive approval rating information and a wealth of referrals from satisfied clients.

As with many similar companies, SCWW provided full turn-key services to bring Global Carpet Care USA into Google mobile device compliance, provide contemporary new branding and offer marketing, copy editing, photo research and enhancement and SEO services along with graphic design and web development.

August 18, 2016

More Font Fun

Filed under: Blog Articles,Google,Website Design — Tags: , , — jweissberg @ 10:44 am

 

Typography is still relevant as a key element in website design.

A few more trending fonts in the Google font library. All are open source (free) and well suited for custom contemporary looking responsive website design (mobile friendly).

Google_Fonts_Fun

More posts on website design.

August 15, 2016

Using Google Fonts in Website Design

Website designers were traditionally limited to a small group of fonts that could be rendered in HTML for Internet viewing. The most commonly used included: Helvetica, Arial, Times, Times New Roman and Verdana.

Thanks to Google, designers and clients can now safely choose from over 800 open source (free) fonts for website designing. The Google font website is extremely easy and intuitive to use. The interface features include a directory of all fonts categorized by Serif, Sans Serif, Display, Handwriting and Monospace. Fonts can be sorted by which are currently Trending, Popular, Date Added and Alphabetical as well as in by language. Sorting can be further refined based on the number of Styles for a particular font family as well as Thickness, Slant and width. These multiple filters allow for quickly zeroing in on available fonts for specific usages.

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