November 7, 2016

SCWW Completes 32-Page Catalog Design & Printing

Filed under: Blog Articles,Graphic Design — Tags: , , , — jweissberg @ 2:32 pm

SoCal WebWorx recently completed the full design, product photography and print management of a 32-page catalog for UltraTec Manufacturing of Santa Ana, CA. Total production time was approximately two months from start to deliver.

The project required graphic design for a new updated version of an existing precision chip measurement and failure analysis machine. Updating the product brand was required to effectively market the client’s product in a the highly competitive and rapidly changing silicon chip analysis industry.

Drawing on years of graphic design skills and print materials design, SCWW handled the project from concept to completion.
catalog design

(more…)

August 30, 2016

What is: PRODUCT PHOTOGRAPHY?

Filed under: Blog Articles,Photo Retouching,Photography Services — Tags: , — jweissberg @ 1:14 pm

Commercial photographers often focus their business on Product Photography.

Commercial probably is often defined as any photography for which the photographer is paid for taking and possibly Photoshop retouching of images. Other areas of expertise include: Life-style photography, food photography, architectural photography and portraiture.

Professional product photography can make an enormous improvement in many website photography. Professionals understand using correct lighting, use of background materials, camera angle, camera focus and depth of field among other technical considerations.

The term commercial photography usually refers to photography used in advertising and marketing materials. This form of photography is intended to promote or sell a service or product. The photographic images are generally shot using traditional film and developing techniques or digital cameras with images directly imported into computers for use in designs and layouts.

With the proliferation of mobile device cameras many people are unfortunately mistaken to think they can therefore take professional level photographs suitable for marketing or advertising in print or on websites. Without a full understanding of composition and lighting and commonly used ‘professional’ equipment such as a tripod, many people sell their business presentation short with unprofessional images.  In addition, most professional product photographers will handle the ‘post-production’ tasks of any needed retouching, cropping and photo enhancements.

March 21, 2009

What is PRODUCT PHOTOGRAPHY?

Filed under: Blog Articles,Photo Retouching,Photography Services — Tags: — admin @ 7:00 pm

Commercial photographers often focus their business on Product Photography.

Commercial probably is often defined as any photography for which the photographer is paid for taking and possibly Photoshop retouching of images. Other areas of expertise include: Life-style photography, food photography, architectural photography and portraiture.

Professional product photography can make an enormous improvement in many website photography. Professionals understand using correct lighting, use of background materials, camera angle, camera focus and depth of field among other technical considerations.

The term commercial photography usually refers to photography used in advertising and marketing materials. This form of photography is intended to promote or sell a service or product. The photographic images are generally shot using traditional film and developing techniques or digital cameras with images directly imported into computers for use in designs and layouts.

With the proliferation of mobile device cameras many people are unfortunately mistaken to think they can therefore take professional level photographs suitable for marketing or advertising in print or on websites. Without a full understanding of composition and lighting and commonly used ‘professional’ equipment such as a tripod, many people sell their business presentation short with unprofessional images.  In addition, most professional product photographers will handle the ‘post-production’ tasks of any needed retouching, cropping and photo enhancements.

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