It’s now been established that in Google search results your website ranking will be penalized if it is not mobile friendly. As a result, many businesses have updated their website to meet this SEO requirement.
In the process of converting to a mobile-friendly website, some additional aspects of website design have changed.
One often suggested change is to eliminate multiple rotating banner images in favor of just one image/photo. This trend to a single image is fueled by the need for mobile sites to load as quickly as possible.
But, you can have the best of both worlds. With a little smart coding a site can be programmed to have multiple rotating images on the desktop view and be limited to a single static image on the mobile view.
Read more about responsive mobile friendly websites here.
Google and some other search engines decide on an individual website basis whether or not to display the page title and description you have provided.
They will often create and display their own rendition based on the textual content of the page. You can only influence the search engines, but you cannot force search engines to display your SEO page title nor the SEO description. Non-the-less you should not ignore the SEO title and SEO description. You should still fill in these fields, as search engines interpret that these posts are more thorough and of higher value as a result.
And while you are at it don’t forget to choose keyword appropriate ‘Categories” and ‘Tags’ and fill in the ‘Excerpt’ field for each post.
Within 2 months of kick-off, SoCal WebWork recently completed and launched the new custom website for the Orange Empire Railway Museum.
Key features include a new contemporary mobile friendly website design, interactive events calendar, content management system, optimized content and meta tags for organic SEO and a WYSIWYG administrative panel.
The extensive website includes catalogues of all railway, railroad and electric trains and locomotives: information and forms for membership, volunteers and donations; news and videos and much more.
The idea of a website as a static never changing marketing tool has evolved.
Your website in contemporary terms is better looked upon as an ever changing always growing marketing device. There are several reasons for this shift in attitude:
1. People who come to your site more than once or even on a recurring basis will be attracted to stay on the site longer and view your company as more vital if there is frequently added new content. New content development is key.
2. Google’s SEO change of evaluating your website and its content has placed far more significance on the website verbiage and images and therefore adding relevant and original new content is more important than ever.
3. Your website platform and programs used in the coding are being updated every day. To prevent eventual website breakdowns, website security breaches and malfunctions, vulnerability to malware and to be viewable on all browsers and devices it is critical to stay on top of the software and plug-in updates.
4. Lastly, on-site organic search engine engine is most effective when executed as an ongoing effort. Slow and steady is much more effective than sporadic efforts to increase your Page Rank Authority and Website Authority.
One important feature of WordPress blogs is allowing you to accept comments on your blog posts.
Allowing comments can be great as it creates more links to your blog and website which can improve your SEO rankings. Unfortunately, it also allows robots and spammers to post on your website. But, you may not always be pleased with the self-promotions and spam your posts receive.
Follow these steps to easily moderate comments and trackbacks and to disable these functions if desired.
1. Log into your WordPress administrative panel with your username and password.
2. From the “Dashboard” select “Settings: Discussion”. (You will see the window displayed below.
3. Under “Default Article Settings” is a checkbox where you can allow or deny permission for people to post comments.
If you choose to permit comments, the controls further down the page will allow you to control who can add comments and to blacklist spam IP addresses.
You can also set how long a post will allow comments and other useful controls.
Most important, and often overlooked – You must Save your changes – per the blue button in the lower left section of the dashboard.
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