February 24, 2017

Responsive Website Design: Rotating Banner Images Versus a Single Static Image

It’s now been established that in Google search results your website ranking will be penalized if it is not mobile friendly. As a result, many businesses have updated their website to meet this SEO requirement.

In the process of converting to a mobile-friendly website, some additional aspects of website design have changed.

One often suggested change is to eliminate multiple rotating banner images in favor of just one image/photo. This trend to a single image is fueled by the need for mobile sites to load as quickly as possible.

But, you can have the best of both worlds. With a little smart coding a site can be programmed to have multiple rotating images on the desktop view and be limited to a single static image on the mobile view.

Read more about responsive mobile friendly websites here.

November 7, 2016

Using Page Title and Descriptions in WordPress Blog Post Tools.

Google and some other search engines decide on an individual website basis whether or not to display the page title and description you have provided.

They will often create and display their own rendition based on the textual content of the page. You can only influence the search engines, but you cannot force search engines to display your SEO page title nor the SEO description. Non-the-less you should not ignore the SEO title and SEO description. You should still fill in these fields, as search engines interpret that these posts are more thorough and of higher value as a result.

And while you are at it don’t forget to choose keyword appropriate ‘Categories” and ‘Tags’ and fill in the ‘Excerpt’ field for each post.

August 31, 2016

Why Should I Have a Website Maintenance Program?

The idea of a website as a static never changing marketing tool has evolved.

Your website in contemporary terms is better looked upon as an ever changing always growing marketing device. There are several reasons for this shift in attitude:

1. People who come to your site more than once or even on a recurring basis will be attracted to stay on the site longer and view your company as more vital if there is frequently added new content. New content development is key.

2. Google’s SEO change of evaluating your website and its content has placed far more significance on the website verbiage and images and therefore adding relevant and original new content is more important than ever.

3. Your website platform and programs used in the coding are being updated every day. To prevent eventual website breakdowns, website security breaches and malfunctions, vulnerability to malware and to be viewable on all browsers and devices it is critical to stay on top of the software and plug-in updates.

4. Lastly, on-site organic search engine engine is most effective when executed as an ongoing effort. Slow and steady is much more effective than sporadic efforts to increase your Page Rank Authority and Website Authority.

August 29, 2016

New Responsive Mobile Friendly Website Design


Another new responsive mobile friendly website just launched by SoCal WebWorx – a southern California website design and development company.


GCC


http://globalcarpetcleaningusa.com
is the latest in a series of websites for startup companies and small businesses.  SoCal WebWorx likes to partner with these companies and help their businesses grow. The agency level and diversified services offered provide an excellent match for these businesses with fast return on investment.

A highlight of the website is the Services page with roll-over listings of services and photos.

The site also features full integration with social media and key business resources including Home Advisor, the Better Business Bureau. The latter two provide extensive approval rating information and a wealth of referrals from satisfied clients.

As with many similar companies, SCWW provided full turn-key services to bring Global Carpet Care USA into Google mobile device compliance, provide contemporary new branding and offer marketing, copy editing, photo research and enhancement and SEO services along with graphic design and web development.

August 13, 2016

SoCal WebWorx is Awarded Museum Website Project

Construction is underway with an updated new design by SCWW for the Orange Empire Railway Museum.

Some of the key features of the new 160+ page custom website include mobile friendly ‘responsiveness’, intuitive navigation, organic SEO, events calendars, sign-up forms for volunteers and donators, with light-box galleries for photos and videos. The website will be editable by the client from a user-friendly WYSIWG administrative panel saving the museum time and money on frequent event and activities updates.

OERM_HOME_v01

 

August 12, 2016

The Importance of Content Development

The ongoing development and addition of new, original, keyword relevant content to your website is imperative for achieving and maintaining high Google search engine rankings.
According to current Google criteria for ranking websites two factors are critical. One is that your site is ‘Mobile Device Friendly’ and the second which we will address here is that ‘Content is King’.

Why is Content Development so important? There are several key factors:

  1. As mentioned, Google ranks sites higher if there is a constant flow of new relevant information. Sites that rarely update or add new content are rated as less vital and active with consequentially less benefit for visitors. New relevant content is interpreted as an indicator of a vital website. Because developing and posting new content on a frequent basis is time consuming and involves specific SEO techniques, many website owners turn to a professional content development specialist.
  1. New content is important for maintaining the interest of returning visitors. People will stay on your website longer and view more pages if they notice new content when they return to your website. This could be new products or services, but could also be new examples, properly ‘tagged’ photos and special pricing offers. New content peaks people’s curiosity and presents your company as vital and valuable.

A few tips on adding content to your website: (more…)

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