It’s now been established that in Google search results your website ranking will be penalized if it is not mobile friendly. As a result, many businesses have updated their website to meet this SEO requirement.
In the process of converting to a mobile-friendly website, some additional aspects of website design have changed.
One often suggested change is to eliminate multiple rotating banner images in favor of just one image/photo. This trend to a single image is fueled by the need for mobile sites to load as quickly as possible.
But, you can have the best of both worlds. With a little smart coding a site can be programmed to have multiple rotating images on the desktop view and be limited to a single static image on the mobile view.
Read more about responsive mobile friendly websites here.
Now that Google has determined that websites will be penalized in search results if they are not mobile friendly, every smart business is rushing re-do their website to meet these requirement.
In the process, many aspects of website design have changed.
Once such often suggested change is to eliminate rotating banner images in favor of just one banner image/photo. The current trend to a single image is fueled by the need for mobile sites to load as quickly as possible. But, you can have the best of both worlds. With a little coding a site can be programmed to have multiple Rotating Images on the desktop view and be limited to a single static image on the mobile view.
1. Responsive scaling – Your site must be programmed so it scales to be easily viewed on any internet access device – from desktop computers to smartphones. http://socalwebworx.sanclementedev.com/wordpress/category/responsive-websites/
2. On-Site Search Engine Optimization (SEO). Every page needs to be optimized both on the page and in the source code. Consider the Page Title, Keywords, Description, H1 & H2 Headers, sufficient iterations of Keywords, Links within the site will draw the viewer and search engines in deeper to your content and Keyword Rich Content. http://www.socalwebworx.com/
3. A ‘back-end’ user friendly administrative interface for easy text and image revisions in-house.
4. ‘Sticky Features’ (such as newsletter sign-ups and discounts) will encourage visitors to interact with your website, stay on the site longer and view more pages – all increasing the odds of a follow through on your call to action. http://socalwebworx.sanclementedev.com/wordpress/website-design-planning-make-it-sticky/
5. Designed and developed for a user friendly experience. One example is the choice of text & background colors. As an example: black text on a light background is easier on the eyes than white lettering on a black background. User-friendly websites have easy to find and use navigation and should include a sitemap.
6. Go with professionals, including a custom website designer to reinforce your unique services/products; professional photographs – look your best!; a professional marketing copywriter for benefits oriented wording that effectively sells your company; programmers who can execute your site feature requirements. http://socalwebworx.sanclementedev.com/wordpress/what-is-product-photography/
Follow these guidelines and you will be on your way to a productive website that is easily found on the internet.
More than ever your business website needs to be ‘responsive’ so it is user friendly on the Apple iWatch.
Is your website easily viewable on smartphones, or are you losing out on potential business? Standard websites are tough to view and navigate on today’s smartphones, causing visitors to jump to competitor’s websites. With a smartphone optimized website you’ll be assured your visitors can easily view your products, services and contact information.
Smartphone owners are not just browsing, they are taking action, looking for local information on their mobile devices, and 78% take action afterwards, such as calling, viewing the business website and even making purchases.
The best solution is to redesign your website to be ‘responsive’ to different size screens, where it works on all platforms from desktops to smartphones. However, if a total site redesign is not in your budget, then a simple smartphone website is your most coat-effective alternative. These can be designed and programmed for as little as a few hundred dollars, and often within a week. More info here: www.socalwebworx.com/smartphone.php
Here comes the next wave in smartphone technology – the integrated wrist phone device for accessing your smartphone. If your still thinking of websites that do not respond to smartphone and tablet sizes, you may be about to miss the future of web search advertising. ‘Responsive Websites’ are programmed to format to these different devices for a viewer friendly experience.
The numbers vary, but all point to the same trend that’s reached the ‘tipping point’. According to one recent study as many as 46% of your prospects may now use mobile phones exclusively for internet searches. According to Google’s New Multiscreen World report 65% of online searches begin on a smartphone. Can people easily view your website on a smartphone? How about your competitors websites – are they smartphone viewing friendly?