Look your best – the Internet is a visual medium.
As such your graphic designer needs to make your products and photos look as clean and attractive as possible. One key is starting off with high-resolution photos. Another helpful tip is to have your photos professionally retouched and enhanced as needed.
In this example as a first step we took an original photo of a carpet cleaning company vehicle and removed it from its mundane background. We then combined the vehicle image with a stock photo to help communicate a strong visual message describing the client’s carpet cleaning service.
Client Supplied Photo – Retouched, Enhanced and Used In Website Banner
More on product photography and photo retouching…
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Typography is still relevant as a key element in website design.
A few more trending fonts in the Google font library. All are open source (free) and well suited for custom contemporary looking responsive website design (mobile friendly).
More posts on website design.
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Website designers were traditionally limited to a small group of fonts that could be rendered in HTML for Internet viewing. The most commonly used included: Helvetica, Arial, Times, Times New Roman and Verdana.
Thanks to Google, designers and clients can now safely choose from over 800 open source (free) fonts for website designing. The Google font website is extremely easy and intuitive to use. The interface features include a directory of all fonts categorized by Serif, Sans Serif, Display, Handwriting and Monospace. Fonts can be sorted by which are currently Trending, Popular, Date Added and Alphabetical as well as in by language. Sorting can be further refined based on the number of Styles for a particular font family as well as Thickness, Slant and width. These multiple filters allow for quickly zeroing in on available fonts for specific usages.
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If you are designing a custom website you should be aware of the fonts being used and that thoughtful font selections can help your site stand out from the crowd and establish your unique company brand.
Here are three currently popular fonts. These all work well for current website design trends.
Some particular strengths of each font family are as follow:
• Arvo: Use for headlines for a fresh different look.
• Raleway: Use for body verbiage. This font family contains 18 different faces ranging from “Thin” to “Black Italic” which offers lots of design flexibility and variations.
• Open Sans: Use for headlines and body verbiage for a clean looking design. This font family contain 12 different faces ranging from “Condensed Light” to “Bold Italic”. (more…)
Now that Google has determined that websites will be penalized in search results if they are not mobile friendly, every smart business is rushing re-do their website to meet these requirement.
In the process, many aspects of website design have changed.
Once such often suggested change is to eliminate rotating banner images in favor of just one banner image/photo. The current trend to a single image is fueled by the need for mobile sites to load as quickly as possible. But, you can have the best of both worlds. With a little coding a site can be programmed to have multiple Rotating Images on the desktop view and be limited to a single static image on the mobile view.