Follow the fundamental rules of design and composition including webpage balance, focal point, ratio of positive to negative space, use of either a complementary or analogous color scheme.

2. Use an industry relevant color palette. Check the sites of competitors and trade organizations. Use a reliable color selection program, such as Color Schemer Studio, to sample and identify colors and to quickly create full color palettes.

3. Follow a simple  navigational button layout.  Its good advise to keep the button layout simple and predictable. You don’t want people having to struggle to find their way through your website.

4. Include sticky elements to capture viewer’s interest and email addresses. Commonly used sticky website elements include free newsletters or special pricing sign ups, free white papers or e-books and interactive tools relevant for your products / services.

5. Build in the Search Engine Optimization (SEO). On-Site SEO primarily involves editing the site textual content and HTML coding, therefore the easiest time to do this is while developing the website. A great time to write the SEO titles, tags and description is in conjunction with the development of the website page verbiage.