August 29, 2011

A Website Facelift for a Costmetic Dentist

Filed under: Blog Articles — Tags: , , , — Jeff Weissberg @ 4:11 pm

When Dr Wellington Eng DDS and Michelle Eng DDS decided to move forward with a custom website they wanted to be sure it would be attractive, well-organized, easy to navigate and search engine friendly.  For a visitor friendly cutting-edge custom look, photos were included from Dr Eng’s collection of professionally taken photographs. An animated jQuery banner was added for easy viewing on iPhones and iPads. A professional marketing writer was also added to the website design team to insure effective copywriting and to assist with identifying important keywords for the dentist’s unique dental practice. SoCal WebWorx coordinated the on-site SEO effort by writing and inserting keyword rich Meta tags including page titles, keyword lists and page descriptions.

Dr Eng’s new website was organized into separate pages focused on specific services of the dental practice. Before and after photographs were included to illustrate the website verbiage. In addition an on-site blog was added to Dr Eng’s new site to provide a vehicle for the doctor to reach out to patients and to address their dental concerns. As the blog grows with keyword rich postings it will become a valuable educational tool for the doctor’s patients and help maximize search engine optimization.

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