November 7, 2016

Using Page Title and Descriptions in WordPress Blog Post Tools.

Google and some other search engines decide on an individual website basis whether or not to display the page title and description you have provided.

They will often create and display their own rendition based on the textual content of the page. You can only influence the search engines, but you cannot force search engines to display your SEO page title nor the SEO description. Non-the-less you should not ignore the SEO title and SEO description. You should still fill in these fields, as search engines interpret that these posts are more thorough and of higher value as a result.

And while you are at it don’t forget to choose keyword appropriate ‘Categories” and ‘Tags’ and fill in the ‘Excerpt’ field for each post.

October 20, 2016

OERM Gets On Track With Mobile Friendly Website

Within 2 months of kick-off, SoCal WebWork recently completed and launched the new custom website for the Orange Empire Railway Museum.

Key features include a new contemporary mobile friendly website design, interactive events calendar, content management system, optimized content and meta tags for organic SEO and a WYSIWYG administrative panel.

The extensive website includes catalogues of all railway, railroad and electric trains and locomotives: information and forms for membership, volunteers and donations; news and videos and much more.


Orange Empire Railway Museum Website

August 29, 2016

New Responsive Mobile Friendly Website Design

Another new responsive mobile friendly website just launched by SoCal WebWorx – a southern California website design and development company.

is the latest in a series of websites for startup companies and small businesses.  SoCal WebWorx likes to partner with these companies and help their businesses grow. The agency level and diversified services offered provide an excellent match for these businesses with fast return on investment.

A highlight of the website is the Services page with roll-over listings of services and photos.

The site also features full integration with social media and key business resources including Home Advisor, the Better Business Bureau. The latter two provide extensive approval rating information and a wealth of referrals from satisfied clients.

As with many similar companies, SCWW provided full turn-key services to bring Global Carpet Care USA into Google mobile device compliance, provide contemporary new branding and offer marketing, copy editing, photo research and enhancement and SEO services along with graphic design and web development.

August 13, 2016

SoCal WebWorx is Awarded Museum Website Project

Construction is underway with an updated new design by SCWW for the Orange Empire Railway Museum.

Some of the key features of the new 160+ page custom website include mobile friendly ‘responsiveness’, intuitive navigation, organic SEO, events calendars, sign-up forms for volunteers and donators, with light-box galleries for photos and videos. The website will be editable by the client from a user-friendly WYSIWG administrative panel saving the museum time and money on frequent event and activities updates.



August 12, 2016

The Importance of Content Development

The ongoing development and addition of new, original, keyword relevant content to your website is imperative for achieving and maintaining high Google search engine rankings.
According to current Google criteria for ranking websites two factors are critical. One is that your site is ‘Mobile Device Friendly’ and the second which we will address here is that ‘Content is King’.

Why is Content Development so important? There are several key factors:

  1. As mentioned, Google ranks sites higher if there is a constant flow of new relevant information. Sites that rarely update or add new content are rated as less vital and active with consequentially less benefit for visitors. New relevant content is interpreted as an indicator of a vital website. Because developing and posting new content on a frequent basis is time consuming and involves specific SEO techniques, many website owners turn to a professional content development specialist.
  1. New content is important for maintaining the interest of returning visitors. People will stay on your website longer and view more pages if they notice new content when they return to your website. This could be new products or services, but could also be new examples, properly ‘tagged’ photos and special pricing offers. New content peaks people’s curiosity and presents your company as vital and valuable.

A few tips on adding content to your website: (more…)

August 8, 2016

Google Page Rank Now An Outdated SEO Measurement Tool

Filed under: Search Engine Optimization — Tags: , — Jeff Weissberg @ 12:07 pm

As Google continues to change its logarithm for identifying and ranking website worthiness it has also changed its system for reporting website rankings.

Google-report-cardFor years Google used a system called “Page Rank”. Each website page was assigned a number from 0 to 10, with 10 as the highest. It even used a “Sand Box” ranking for websites below zero. These were websites that Google penalized in search engine ranking results due to inappropriate content or “Black Hat” SEO methods. The most important page on your website was the “index” (home) page. Search engine optimization specialists focused first on raising their clients’ Page Rank (PR) for the index page and then sub-pages. The higher your PR number was the higher up your pages/site would appear in appropriate Search Engine Results Pages (SERPS).

So what’s new? Page Rank (PR) has been broken down into two measurement tools: “Domain Authority” (DA) and “Page Authority” (PA). Both Google measurement tools now use a ranking scale for 0 – 100, with the higher number as better for search engine results and rankings.

“Domain Authority” (DA) measures and assigns a number for the full website domain name (web address / URL). This is the most important number to look at for a quick analysis of your website SEO progress.

“Page Authority” (PA) measures and assigns a number for each separately indexed page on your website. Your PA ranking numbers are important because cumulatively they affect the Domain Authority ranking. In other words, having several sub-pages with high Page Authority will help your website achieve a higher Domain Authority.

You can access additional posts on SEO techniques and considerations here: Search Engine Optimization Library

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