Website design and development has gone through dramatic changes as a result of Google implementing a mobile-device friendly (responsive websites) preference to its logarithm for ranking website in keyword search engine results.
Per our post on January 22, 2016: “… Google is now directing less search traffic to websites that are not mobile-friendly (scalable for smart phones)…. According to Google, mobile search queries have now overtaken desktop Internet search queries.
If your website does not provide users with a mobile-friendly design you will be penalized …. while companies that have optimized their site for mobile viewing will be rewarded with more site traffic and higher rankings in search results. Google has already begun using ‘mobile-friendly’ labels to indicate which companies have optimized their website, helping users to have an easier website viewing experience.”
This all means that ideally website designers and developers will first build new websites to look and perform at their best on mobile devices. The laptop /desktop version of the website is now secondary. This is a total reversal of how the design and development processes were handled as recent as a year ago. This dramatic reversal has turned the website building process ‘on its head’.
In Summary:
Website designers / developers are now advised to work from this new paradigm in creating websites that meet the new mobile friendly Google requirement.
Clients are now advised to select a website designer / developer who understands this new paradigm and incorporates the concept into practice.