The short answer is a resounding YES.
If you are selling a product on the internet you should have the best photos possible of your product(s) on your website. As the old saying goes “a picture is worth a thousand words”. Your product photos should be sharply focused, well lit, composed with a non-distracting background and show your product at the best camera angle. In addition they should be high-resolution to look good on zoom or in a ‘lightbox’ (depending on your website functionality).
Our recommendation is to have a professional photographer take your photos with a professional grade camera and strobe lights. A few additional helpful notes: If the camera is cabled to a laptop you can preview the photos in much greater detail than through the camera preview feature. Always use a tripod and electronic shutter release to get the best focus possible. For static products use a high “f-stop” for maximum depth-of-field focus on the entire product – a slower shutter speed is ok if the camera is mounted on a sturdy tripod. Take multiple shots and analyze as you go until you get just the right camera angle and lighting.
Here are some samples from a recent photo shoot. These images will be used on the web and in print marketing materials.
