Offer a Free Report, Tips or Other Timely Information
You don’t always have to ask customers for their business. Sometimes, you’ll want to give back. You can do so by providing knowledge and insights in the form of how-to guides, white papers, service giveaways or some other limited-edition offer.
It’s hard to predict which mini marketing campaigns will catch on and go viral, and which won’t. That’s to be expected. Create opportunities. Try new ideas. Test the waters without investing too much time or draining your budget. That’s what social media and customer engagement marketing are all about. Engage your customers in a variety of ways, across channels, and discover which mini campaigns turn into your greatest engagement marketing moments.