September 4, 2014

Why & How to Fix Broken Website Links

Filed under: Blog Articles — Tags: , , — Jeff Weissberg @ 4:04 pm

First let’s define what a ‘link’ is. In simple talk a link is a connection from one Internet page to another.  The link can be from another site to yours. The link can be from your site to another. A link can also be from one page of a website to another page within the same site.

Links within your website (from one page to another) allow the viewer to easily navigate your website. Just as important, links provide a path for search engines to drill down through the pages of your site and to store the data in memory. Encouraging the search engines to do so helps expedite the awareness of all your web pages and potentially raise the site’s ranking and subsequent traffic.

If you have broken links within your website it reflects as a poorly maintained site as it brings both viewers and search engines to dead end pages with a “404 error – page cannot be found”.  Pointing these links to the correct pages or deactivating them will be of significant help in the effectiveness of your website and its search engine ranking.

There are numerous sites with tools for checking your site links. Their reliability and accuracy varies widely.  Most will provide the URL (page) containing the link.  If your website was designed with easy administrative access and you have the technical knowledge you can navigate to the correct page and either update or de-activate the broken link. Otherwise you should have your web-master or SEO specialist identify and correct the needed changes. In some instances your website designer / developer can assist with this task.

In summary, broken (dead) links will have a negative effect on your site visitors and your search engine rankings and should be addressed and corrected. And keep in mind that photos and other graphic images may also contain links, so check your website carefully.

March 21, 2013

Back-Links Guidelines

Filed under: Blog Articles — Tags: — Jeff Weissberg @ 10:55 am

A few critical tips for developing links to your site for better Google search results:

  • Obtain a variety of link types (one way and reciprocal links)
  • Include links within your site to relevant pages
  • Seek text links with relevant keywords
  • Obtain links to your site from relevant sites
  • Seek links from .edu and .gov sites
  • Try for links from high-ranking pages
  • Choose keyword rich anchor text
  • Building links works better than buying links

Always use a reputable company to help you build your links and gain more web traffic.

February 22, 2013

6 Ways to Improve Your Google Page Rank.

Filed under: Blog Articles — Tags: , , — Jeff Weissberg @ 12:37 pm

Your Google Page ranking (on a scale of 0 – 10) will affect how high you rank in Google searches. Following are 6 proven methods to improve your page ranking:

  1. Set up a blog on your website. It must be on the same URL as your site to do you any good re SEO.
  2. Post frequently to your blog.  Articles should be keyword rich, genuinely helpful, and unique.
  3. Check your Meta tags and page content for keywords.  They must be consistent throughout the page title, page keywords, page description and in the body content.
  4. Build back-links to your site. Preferably from high ranking relevant websites. .gov and .org links are very powerful.  One way links to your site are much stronger than reciprocal links.
  5. Set up a facebook ‘fan page’ for your business and again post on a regular basis. These posts can be shorter than blog posts, but still relevant to your business keywords.
  6. Set up  a YouTube channel and post videos relevant to your company and business.  These can be as short as a minute and can be humorous, but still relevant to your website content.

See you at the top!

June 26, 2009

Backlink Guidelines for Search Engine Optimization

Filed under: Blog Articles — Tags: , , — Jeff Weissberg @ 3:10 pm

This post covers a few basic rules to follow when thinking of adding backlinks to your site.

First, what are ‘backlinks’? Backlinks are simply links from other sites to your site. The more quality links to your site the better in terms of search engine page rankings. Quality is the key word here. Build links from sites that have High Page Ranking, Keyword Relevance to your site and High Safety Ranking. It’s fine to buy links as long as you can verify they will meet these criteria.

Following are a few important guidelines for building effective quality backlinks to your site.

1. Build Your Links Organically — Register your URL with relevant directories, organizations, trade associations and blog submissions. This method will build your backlinks in a natural ‘organic’ method preferred by search engines.

2. Build Your Back-Links Continually — I recommend setting up a schedule (ie: spend ½ day of each workweek locating relevant high ranking sites and contacting them with an email link exchange proposal). Adding links on a regular and consistent basis is preferred by search engines and will add to the credibility of your site to search engines.

3. Build Quality Links — Stay away from ‘link farms’ and companies selling links to bogus sites including domain names ending in “”. The wrong links can cause search engines to perceive your site as a spam site and actually hurt your page rankings.

4. Use Strong Anchor Text — Many link opportunities will allow you to select the ‘anchor text’ for the URL link. Use this to your advantage by selecting keyword rich anchor text relevant to your site keywords.

Adding site backlinks are one of several very effective and popular methods of making your site search engine friendly. For a truly effective search engine optimization campaign, combine link building with other SEO efforts such as adding keyword-rich site content, Page Titles and Meta Tags.

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