November 16, 2016

What is Brand Marketing (Branding)?

Filed under: Blog Articles,Branding — Tags: , — Jeff Weissberg @ 4:44 pm

Brand marketing focuses on creating a unique identity for your company or organization. Building a company brand increases consumers awareness of your reputation and product(s) or services. With a positive brand this makes it easier and more likely for customers to find and consume your products or services.

A well-recognized brand (such as McDonald’s) conveys a certain level of quality and even more importantly a predictable experience. In contrast, using the example of restaurants, a road-side diner named “Joe’s” will leave a traveler uncertain of what to anticipate from the consumer experience.

A company’s ‘brand’ is in essence their market identity. What do they do? Who they are?  What level of quality do they provide? What is their reputation? Etc.

branding samples (more…)

November 7, 2016

SCWW Completes 32-Page Catalog Design & Printing

Filed under: Blog Articles,Graphic Design — Tags: , , , — Jeff Weissberg @ 2:32 pm

SoCal WebWorx recently completed the full design, product photography and print management of a 32-page catalog for UltraTec Manufacturing of Santa Ana, CA. Total production time was approximately two months from start to deliver.

The project required graphic design for a new updated version of an existing precision chip measurement and failure analysis machine. Updating the product brand was required to effectively market the client’s product in a the highly competitive and rapidly changing silicon chip analysis industry.

Drawing on years of graphic design skills and print materials design, SCWW handled the project from concept to completion.
catalog design


November 21, 2012

E-blasts to Build Your E-mail Lists

Filed under: Blog Articles — Tags: , , , — Jeff Weissberg @ 10:30 am


An E-blast sends emails to mailing list or large group of people who have subscribed. It often sends to many subscribers thus meaning that they are managed using email marketing software. Relevant content should be maintained when you are sending this email blast so that you can attract the attention of the reader. You can use the internet or the email marketing software to manage and send your email blast efficiently.

There are several steps involved in creating and sending an e-blast which include:

Create an account with an email service provider.

Then you integrate your email marketing with your website.

Use the email marketing software to send your email blast to list members.

The list should be divided into small groups thus enabling you to send the targeted group the right message.

Clean out your blast emails lists and remove all spans and invalid email addresses.


Email opt-ins main purpose is to get more people to sign-up to your email list thus everything in your page should support this action. This is a term that is used when someone is given the option to receive an email from bulk email that is sent to many people at the same time. This opt-ins is of several forms which include;

Confirmed opt-in

This is where new subscriber asks to be included in the mailing list. The confirmation email which is sent to the subscribers’ email address is confirmed by clicking the web link or by replying back through email.

Unconfirmed opt-in

Here the subscriber gives an email address to the list software but naturally there are no steps taken to confirm that the email address actually belongs to the subscriber. There are several steps which should be followed to make a working opt-in.

ü  Know and understand what you need. You should make sure what kind of people you need in your mailing list so that you can reach out to the targeted group.

Understand your expectations from the persons who have to subscribe to your mailing list.

Ensure that your page contains the essential elements which include the headline, benefits, call to action and the important one opt-in form.

You should have good incentive to give. Smart tactic to offer an up-front incentive so that you can convince more people to subscribe.

Make sure that your opt-in form does not require subscribers to give a lot of information when signing up.

ü  Make sure that your page works very well. You have to ensure that your page is working properly and targets the right audience.

Website Branding

Website is never finished but should be kept up-to-date. There are guidelines that should be observed when branding website.

  • You have to know what to include in your website.
  • Make sure that you use an application or developer name which may be confusing.
  • Describe your application by using such terms like “compatible with” or “for use with” to make it clear to people.
  • Try to use screenshots in your website branding. This is for informative or illustrative purposes.

February 8, 2011

What is Custom Website Design?

Filed under: Blog Articles — Tags: , , — Jeff Weissberg @ 5:01 pm

Did-You-Know?Custom Website Design is the process of planning, mocking-up, designing and programming of digital content for viewing via the Internet. The completed website should be suitable for search engine requirements and display through a web browser or other web-based interfaces.

Custom website design is different from template-based website design in that each site is approached as a unique marketing / sales vehicle for the client. Unlike a template-based site, a custom site is designed to meet your individual business needs and is not easily replicated by competitors.

The intent of custom web design is to efficiently and effectively communicate your marketing message via the Internet and lead viewers to take the desired actions per your business goals. This may be to call for information, or make a purchase or donation on-line, or to simply sign up for your newsletter.

A well-executed custom design should of course also have real value to the intended viewer audience.  In choosing a web design company look to see that their sites reinforce their clients branding efforts, are easy to navigate and use graphic elements to effectively communicate the key site features, content and purpose. Most importantly, site visitors should have a positive experience when visiting your website.

March 21, 2009


Filed under: Blog Articles — Tags: , , — Deb Foley @ 6:57 pm

A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Today there are many corporations, products, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms people see are recognized without a name. It is sensible to use an ideogram as a logo, even with the name, if people will not duly identify it.


Filed under: Blog Articles — Tags: , — Deb Foley @ 6:35 pm

How the brand owner wants the consumer to perceive the brand – and by extension the branded company, organization, product or service. The brand owner will seek to bridge the gap between the brand image and the brand identity. Brand identity is fundamental to consumer recognition and symbolizes the brand’s differentiation from competitors.

Brand identity may be defined as simply the outward expression of the brand, such as name and visual appearance. Some practitioners however define brand identity as not only outward expression (or physical facet), but also in terms of the values a brand carries in the eye of the consumer.

Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. Product naming involves the application of creative and linguistic strategy and results in a brand name that becomes a product’s shorthand.

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