February 19, 2016

Blog Posts Will Improve Your SEO (Search Engine Optimization)

Blog posts are a great way to help your site’s SEO and Search Engine Recognition.

Appropriate blog posts allow you to continuously add new relevant content to your website. https://www.socalwebworx.com/ This is now one of Google’s top ways of analyzing your website’s importance, relevance to your keywords, and worthiness of ranking high in SERP’s (Search Engine Report Pages). The more your website’s relevant content grows the more credible your site becomes. Of course there is also the benefit that return viewers will find new information on return visits to your website and potentially stay on your site longer. (Yet another SEO element in Google’s algorithm for ranking websites.) https://www.socalwebworx.com/index.php#blog

Blog posts can also be syndicated to your Facebook page https://www.facebook.com/SoCalWebWorx and other social media to give you more SEO benefits for your efforts.

In addition to the above benefits is the reality that blog posts can very quickly show up in high positions in search engine results. Per this screen shot, although our website did not show in the top Google results in a search for “product photography definition” a recent blog post on the subject did show very high at the time of this screen shot. The reason blog posts can move to the top of search engine results is because they are usually highly focused on one specific topic.

Blog Posts Help Your SEOWith the new ‘All in One SEO Pack’ https://wordpress.org/plugins/all-in-one-seo-pack/  in the most popular blogging mechanism WordPress 4.4.2 your blog posts can be more effective than ever in improving your Internet presence and website traffic.

October 28, 2014

Websites As Part of Larger Marketing Efforts

Filed under: Search Engine Optimization — Tags: , , , — Jeff Weissberg @ 10:03 am

At this point almost every company has a website, a Facebook page and a twitter account. With that given, many business owners are still not getting the return on investment (ROI) they had been seeking. As a result, more and more companies are looking to rejuvenating their marketing print materials and other media marketing efforts.
There has been a definite uptick in demand for print ads, brochures, and even trade show presence. The days strictly relying on websites and Internet marketing seem to be waning as business owners look to their larger marketing efforts for a ROI for their marketing dollars.

February 22, 2013

6 Ways to Improve Your Google Page Rank.

Filed under: Blog Articles — Tags: , , — Jeff Weissberg @ 12:37 pm

Your Google Page ranking (on a scale of 0 – 10) will affect how high you rank in Google searches. Following are 6 proven methods to improve your page ranking:

  1. Set up a blog on your website. It must be on the same URL as your site to do you any good re SEO.
  2. Post frequently to your blog.  Articles should be keyword rich, genuinely helpful, and unique.
  3. Check your Meta tags and page content for keywords.  They must be consistent throughout the page title, page keywords, page description and in the body content.
  4. Build back-links to your site. Preferably from high ranking relevant websites. .gov and .org links are very powerful.  One way links to your site are much stronger than reciprocal links.
  5. Set up a facebook ‘fan page’ for your business and again post on a regular basis. These posts can be shorter than blog posts, but still relevant to your business keywords.
  6. Set up  a YouTube channel and post videos relevant to your company and business.  These can be as short as a minute and can be humorous, but still relevant to your website content.

See you at the top!

September 26, 2011

Google+1 to Rival Facebook for Social Advertising

Filed under: Blog Articles — Tags: , , , — Jeff Weissberg @ 8:15 am

Google+1 is Google’s attempt to step up the competition with Facebook’s seamless (and highly profitable) integration of social sharing and advertising. Currently, Facebook users have the option to share ads with friends on the social network by ‘Liking’ the ad, commenting on it or sharing the ad’s link within Facebook.

Starting in October, the Google +1 button will begin appearing within display ads across the Google Display Network (GDN). According to the announcement the +1 button will allow advertisers to “run social-enabled ad campaigns that work across millions of sites in over forty countries worldwide and will expand to both desktop and mobile.”

What we know now is that +1’s will appear at the bottom of display ads, showing users the profile photos of friends who have endorsed the ad. In the interest of privacy protection, only the additional number of other users who +1 the ad will show; you will not see images or names of people outside of your network. The +1 notifications will fade away after 10 seconds.

As it stands, the addition of the +1 button to display ads will be the default setting; advertisers can opt out by signing into their AdWords account.

For more on the Google+1 visit: http://www.google.com/+1/button

September 21, 2011

Facebook Tip: Using Reveal Tabs to Increase Fans

Filed under: Blog Articles — Tags: , , , — Jeff Weissberg @ 12:06 pm

Want more fans on your business Facebook page? Here’s a proven technique to increase your social networking presence using a Facebook custom Reveal Tab.

A Reveal Tab is a custom tab that has been coded to show different content to Fans as to Non-Fans. Why? Good question. Think teaser. Let’s say a Non-Fan visits a reveal tab. When a A Reveal Tab is a custom tab that has been coded to show different content to Fans as to Non-Fans.  When a Non-Fan first arrives at the reveal tab page they are presented with a teaser page that says if the click “Like” to get instant access to the free promo content. So, they click like just to see what the free promo content is. Even if the visitor isn’t that interested in the content of the promo page you will still be converting them to a Fan. Very few visitors will ever “Un-Like” a page once they have clicked the like button. Combined with PPC (Pay-Per-Click) ads this is an extremely effective way of converting more visitors into fans at a much quicker rate. first get there they would be presented with a teaser page that says if the click “Like” they will get instant access to the free promo content. So, they click like just to see what the free promo content is. Even if the visitor isn’t that interested in the content of the promo page you will still be converting them to a Fan. Very few users will ever “Un-Like” a page once they have clicked the like button. Combined with Pay-Per-Click ads this is a proven and extremely effective way of converting more visitors into fans at a quicker rate.

September 12, 2011

Facebook Services for Businesses: Increasing Your Fans

Filed under: Blog Articles — Tags: , — Jeff Weissberg @ 11:41 am

Using a custom Reveal Tab to quickly generate significantly more ‘Likes’.

The above client has collected over 5,000 new business prospects within a few weeks.

A Reveal Tab is a custom tab that has been coded to show different content to Fans as to Non-Fans. Why? Good question. Think teaser. Let’s say a Non-Fan visits a reveal tab. When they first get there they would be presented with a teaser page that says if the click “Like” they will get instant access to the free promo content. So, they click like just to see what the free promo content is. Even if the visitor isn’t that interested in the content of the promo page you will still be converting them to a Fan. Very few users will ever “Un-Like” a page once they have clicked the like button. Combined with PPC (Pay-Per-Click) ads this is an extremely effective way of converting more visitors into fans at a much quicker rate.

For additional Facebook services visit:
https://www.socalwebworx.com/web_design_facebook_services.php

Top of Page

© | www.socalwebworx.com | SoCal Custom Website Design | Website Marketing | SEO