October 17, 2014

6 Essentials for an Effective Website

1. Responsive scaling – Your site must be programmed so it scales to be easily viewed on any internet access device – from desktop computers to smartphones.
2. On-Site Search Engine Optimization (SEO). Every page needs to be optimized both on the page and in the source code. Consider the Page Title, Keywords, Description, H1 & H2 Headers, sufficient iterations of Keywords, Links within the site will draw the viewer and search engines in deeper to your content and Keyword Rich Content.
3. A ‘back-end’ user friendly administrative interface for easy text and image revisions in-house.
4. ‘Sticky Features’ (such as newsletter sign-ups and discounts) will encourage visitors to interact with your website, stay on the site longer and view more pages – all increasing the odds of a follow through on your call to action.
5. Designed and developed for a user friendly experience. One example is the choice of text & background colors. As an example: black text on a light background is easier on the eyes than white lettering on a black background. User-friendly websites have easy to find and use navigation and should include a sitemap.
6. Go with professionals, including a custom website design to reinforce your unique services/products; professional photographs – look your best!;  a professional marketing copywriter for benefits oriented wording that effectively sells your company; programmers who can execute your site feature requirements.

Follow these guidelines and you will be on your way to a productive website that is easily found on the internet.

September 22, 2009

Increase Website Traffic with Optimized Landing Pages

Filed under: Blog Articles — Tags: , — Doug Robertson @ 2:53 pm

One way to increase Internet traffic to your webpage, resulting in more potential business, is to introduce landing pages, also known as lead capture pages. These pages, which appear when a potential customer clicks on a link or advertisement, are specifically designed to address a target audience and get them to perform a desired action. They can be optimized to encourage several actions including clicking (which will lead the visitor to another page on your website), purchasing, providing information, telling a friend, learning something, and leaving a comment or post. Landing pages are optimized to display keywords which correspond with terms entered into search engines.  
Landing pages improve the visitor’s experience on the website.  They are useful in boosting efficiency by establishing target keywords and in converting visitors.  Rather than leaving visitors confused and unable to find the services and information they’re interested in, landing pages provide an easily identifiable link to direct users to the most useful page raising the chances of conversion.
Aside from a higher conversion rate, landing pages are useful in increasing overall traffic. By creating several landing pages which cover specific topics and locations, you increase the number of keywords that link to your website.  Once you have established these niche pages you can increase traffic by adding content to your page.  Adding more keyword headings, keyword text, and keyword links caters to potential customers’ subject interests and captures a wider selection of searches. By combining keyword headings and keyword links you can multiply the number of search-phrases your site will capture.    
In summary, landing pages are optimized content pages on your site. They are designed to improve the visitor’s experience through efficiency and increase traffic by broadening the number of search-phrases that will link to your site.  Once you have established your landing pages you can track their results and focus on search-phrases that will capture the most traffic.  

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