Using Video to Market Your Business

Thanks to affordable video cameras and easy-to-use software, video has become a tool that nearly any small business can use to enhance their marketing efforts. Your videos don’t have to be high budget productions to be engaging and effective. You can even use...

What is SEARCH ENGINE MARKETING (SEM)?

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine...