March 23, 2016

SEO Marketing – Part 2 (On-Site Techniques)

Filed under: Blog Articles,Search Engine Optimization — Tags: , , — Jeff Weissberg @ 3:59 pm

This is the second post in a 3-part series focused on Search Engine Optimization. In this post we will focus on and define what is commonly known as On-Site SEO techniques.

On-Site SEO includes several factors: Webpage content, usage of keywords and keyword phrases and working with the site code to include the appropriate words, phrases and descriptions in places where Search Engines will look to determine your website’s relative value and relevance.

Traditionally it was sufficient to use keywords and keyword phrases relevant to your services/products in the on-page content and locations such as headlines, as well as in the behind the scenes code including the page title. But Google as the major search engine continues to update, change and refine its algorithm for ranking websites. (more…)

April 21, 2009

SEO Keyword Planning – The Best Time to Begin

Filed under: Blog Articles — Tags: , , , , , — Jeff Weissberg @ 1:48 pm

In my experience it’s never too early to consider the Search Engine Optimization of your website. When developing and designing a custom website, right from the start I keep the client’s SEO goals in mind.

In an ideal world clients would think about SEO even when selecting their domain name. Your domain name need not be restricted to your company name and can certainly include strong relevant keywords. As an example, lets assume for a moment that your business name is The Burger Palace and your business is known for over-sized juicy sirloin burgers. Most people will choose a domain name such as  What I’m recommending is you consider names that include keywords. In this case you might choose  This will make it much easier to optimize your site and achieve high rankings for your keyword phrase “juicy sirloin burger”.

Likewise an SEO savvy custom website designer will design and build your custom website with search engine optimization considerations to your advantage throughout the process. For effective search engine page rankings (SERPs) think of SEO as an integral part of the site development process. The time to develop, test and analyze your keyword phrases is as early in the process as possible. Build your site around your strong keywords and keyword phrase concepts right from the start and you’ll be on your way to the top that much faster.

SEO Basics: The Importance of Page Titles

Filed under: Blog Articles — Tags: , — Jeff Weissberg @ 1:14 pm

When asked to evaluate the SEO on a new site the first place I look is at the website key landing page titles. The web page titles are ideally added to the page code as the website is developed.  The webpage titles are visible at the top of your browser bar above the address window.

Sample Page Title in Browser Window

Sample Page Title in Browser Window

I consider the page title to be the tip of the SEO iceberg and generally very indicative of the level of SEO throughout the website.

Sample Google Search Engine Results Page (SERP)

Sample Google Search Engine Results Page (SERP)

When you search for a specific keyword string (ie. plush bath towels) the search engine results page (SERP) will use the page title in its first line of your sites description.

As most of us scan through the results we may be unaware that we are actually reading the page titles exactly as they appear on the sites. Therefore, the more accurately your page title describes the page content the better. The page title should include the keyword phrases that you know people use to find your site. Using the example of searching Google for “plush bath towels”, one of the sites that appears high on the page has the following page titles: “Luxury Cotton Bath Towels & Plush Bathroon Rugs”.  The closeness of matched keywords from the search to the page title results in this page consistently coming to the top of the search results list.

Of course page titles are just one component of on-site Search Engine Optimization. Search engines also evaluate rankings for your website pages based on relevant keyword content, page descriptions, page keywords and several other factors. But remember that the page title is like the point of an arrow. If you want to hit the bulls eye and have your site rank high, remember to begin your on-site SEO efforts with keyword rich and page relevant page titles.

March 21, 2009


Filed under: Blog Articles — Tags: — Deb Foley @ 7:04 pm

A Search Engine Results Page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

SERPs usually contain advertisements. This is how commercial search engines fund their operations. Common examples of these advertisements are displayed on the right hand side of the page (e.g. Google Adwords) as small classified style ads or directly above the main organic search results on the left (e.g., Yahoo! Sponsored Search).

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