Custom Website Design, Search Engine Optimization, Smart Phone Websites, SoCal

September 21, 2011

Facebook Tip: Using Reveal Tabs to Increase Fans

Filed under: Blog Articles — Tags: Facebook, Facebook Reveal Tab, Search Engine Optimization, Social Bookmarking — Jeff Weissberg @ 12:06 pm

Want more fans on your business Facebook page? Here’s a proven technique to increase your social networking presence using a Facebook custom Reveal Tab.

A Reveal Tab is a custom tab that has been coded to show different content to Fans as to Non-Fans. Why? Good question. Think teaser. Let’s say a Non-Fan visits a reveal tab. When a A Reveal Tab is a custom tab that has been coded to show different content to Fans as to Non-Fans. When a Non-Fan first arrives at the reveal tab page they are presented with a teaser page that says if the click “Like” to get instant access to the free promo content. So, they click like just to see what the free promo content is. Even if the visitor isn’t that interested in the content of the promo page you will still be converting them to a Fan. Very few visitors will ever “Un-Like” a page once they have clicked the like button. Combined with PPC (Pay-Per-Click) ads this is an extremely effective way of converting more visitors into fans at a much quicker rate. first get there they would be presented with a teaser page that says if the click “Like” they will get instant access to the free promo content. So, they click like just to see what the free promo content is. Even if the visitor isn’t that interested in the content of the promo page you will still be converting them to a Fan. Very few users will ever “Un-Like” a page once they have clicked the like button. Combined with Pay-Per-Click ads this is a proven and extremely effective way of converting more visitors into fans at a quicker rate.

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April 28, 2011

5 Compelling Reasons To Update Your Website Now.

Filed under: Blog Articles — Tags: Search Engine Optimization, Social Bookmarking, Website Marketing — Jeff Weissberg @ 2:08 pm

Technology changes quickly on the Web. If you haven’t updated your website in the last year, you’re likely missing out on traffic, customers, social marketing opportunities, and much more. Here are our top five reasons to get your website up-to-speed today:

1. Higher Search Engine Ranking.
Search engines are the No. 1 way your prospects find you. But if your website isn’t designed, coded, and optimized to rank high in searches, those potential customers simply won’t find you.

2. More Traffic.
Indexing, external links, e-mail marketing, strategic campaigns, and more, all add up to improving visitor rates and increasing your site’s return on investment.

3. Better Visitor Experience.
A logical flow and clear path to your information results in more page visits, more time spent on your site, and more satisfied visitors.

4. Easier Maintenance.
Updating your site with current information, blog posts, or news doesn’t have to leave you at the mercy of your Internet provider. A content management system makes it easy to update your site on your own.

5. Social Network Connectivity.
Social networks like Facebook, Twitter, and LinkedIn are now integral to the business world and key to boosting your exposure, credibility, and ability to reach new and current customers.

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April 14, 2011

How To Get 18,000 Facebook ‘Likes’ In 3 Days.

Filed under: Blog Articles — Tags: Search Engine Optimization, Social Bookmarking, Website Marketing — Jeff Weissberg @ 3:48 pm

How did Tampico Spice Company of Los Angeles obtain 18,000 Facebook ‘Likes’ in just 3 days? And why does this matter for their Internet presence?

First, a little on why this is significant for Tampico’s social networking marketing efforts. As a Facebook page receives more visitors and more ‘Likes’ it is awarded additional validity by search engines. As its value increases your page will rank higher in online searches driving more traffic to your Facebook and website pages.

So with the intent of increasing their FB ‘Likes’, Tampico Spice Company returned once again to SoCal WebWorx to assist with the task. SoCal WebWorx developed a Facebook Promo Reveal Tab. The Facebook Reveal Tab requires that viewers click ‘Like’ before the free offer is available. No Pay-Per-Click (PPC) Ads were run, as the offer quickly went viral and has received over 18,000 new ‘likes’ in the past 3 days. Needless to say Tampico Spice Company is thrilled with the results! Their FB ‘Likes’ having gone from 246 to 18,250 within a week.

If you’ve been working hard to increase visits to your company Facebook page you can appreciate what a success story this is for Tampico Spice and SoCal WebWorx. You can view the Facebook Promo here: https://www.facebook.com/TampicoSpiceCo?sk=app_4949752878

PS – Due to overwhelming demand the promotion offer has ended.

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June 29, 2010

Social Media Platforms for Online Business Marketing

Filed under: Blog Articles — Tags: Social Bookmarking, Website Marketing — Jeff Weissberg @ 6:24 pm

Social media sites can be great tools to help boost visibility and networking resources for your business. If used well, popular sites such as Twitter, Myspace, Facebook, Yelp, Flickr, and Youtube can serve many marketing functions including publicity, advertising, and public relations.

In order for a business to best use social media sites they must define their goals and match those goals with the appropriate site, called a platform. Each platform has certain strengths. Twitter is great as a promotional tool; a business can increase publicity by posting updates about exciting events or new products in real-time. Myspace and Facebook can be used for customer service relations by allowing a business to respond to user questions and concerns. In addition, Facebook can be a great promotional tool as it is commonly used to post invitations to events and will update other users when new content is added to a page. Yelp, although less well known than aforementioned is a fast-growing extremely powerful social media site. By posting a profile with Yelp a business can get customer reviews posted on the site and increased SEO. Flickr and Youtube are distinct from other social media sites because they mostly host video and photo content rather than written. Both sites can be used to post advertisements and gain publicity through product and event documentation or a “behind the scenes” look at the business.

What all the sites have in common is that they are tools to help a business gain increased exposure and trust from their customers. Many businesses and non-profits have seen great results from social media sites. Examples include Starbuck’s Facebook, Twitter, YouTube and Flickr accounts, and Target’s Facebook account.

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March 23, 2009

I Was Here: Social Bookmarking

Filed under: Blog Articles — Tags: Social Bookmarking — Deb Foley @ 11:26 pm

We’ve all seen it – a name and a date carved into a secluded spot to let us know we were not the first to be standing there. Sometimes it’s unsightly, and even unwanted, but this pocket-knife graffiti also reassures us that we have a commonality with others we’ve never met, others that can come from different cultures, or from another time. It’s nothing hew – graffiti along the lines of “I was here” has even been found inside the Great Pyramid of Giza, etched with chisels by several of the original workers. The point is, we all find certain subjects or places interesting, and we inevitably find others who share the same interests or connections to place, or subject. Social bookmarking is the online embodiment of this graffiti based on a need to cleanly connect to others and share areas of interest, and used effectively, it can also bolster your search engine optimization efforts.

Social bookmarking is basically the practice of bookmarking a Web page in your browser, as you would normally do, but with a twist. Using an application that understands metadata, you can store, organize, search, and manage your bookmarks for public consumption. The degree of sharing can be tailored to suit individual comfort levels. Bookmarks can be shared with a defined group, or on a larger scale, they can be shared with selective networks, accommodating any arrangement of public and private domains. Viewing of the bookmarks can also be tailored by grouping them by date, or predefined category, or even by search engine.

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