Custom website design is different from template-based website design in that each site is approached as a unique marketing / sales vehicle for the client. Unlike a template-based site, a custom site is designed to meet your individual business needs and is not easily replicated by competitors.
The intent of custom web design is to brand your company with a unique look to stand out from the crowd of competition. It also allows for unique features that a template may not provide. Such elements as text, forms, and images Displaying more unique and relevant media (vector graphics, animations, videos, sounds) on your custom website often is accomplished with ‘plug-in’ applications such as QuickTime, Java, e-commerce modules etc. Of course your custom website design should be based on the features and objectives specific to your business goals and be relevant and of interest to your potential audience.