August 29, 2016

New Responsive Mobile Friendly Website Design

Another new responsive mobile friendly website just launched by SoCal WebWorx – a southern California website design and development company.

is the latest in a series of websites for startup companies and small businesses.  SoCal WebWorx likes to partner with these companies and help their businesses grow. The agency level and diversified services offered provide an excellent match for these businesses with fast return on investment.

A highlight of the website is the Services page with roll-over listings of services and photos.

The site also features full integration with social media and key business resources including Home Advisor, the Better Business Bureau. The latter two provide extensive approval rating information and a wealth of referrals from satisfied clients.

As with many similar companies, SCWW provided full turn-key services to bring Global Carpet Care USA into Google mobile device compliance, provide contemporary new branding and offer marketing, copy editing, photo research and enhancement and SEO services along with graphic design and web development.

February 17, 2016

Define Product Photography

Filed under: Blog Articles,Photography Services — Tags: , — Jeff Weissberg @ 12:48 am

Product Photography is a specialty area of work among professional photographers. These photographers may find themselves working in the studio on items as small as jewelry up through automobiles. Their focus is on commercial and manufactured products as opposed to lifestyle, sports, event and portrait photography.
Several other posts further explain this subject:
Professional photography and impactful product photography can make an enormous difference in the effectiveness of a website. Well lit, well composed and effectively retouched and enhanced photos can greatly increase your website ROI with greater sales volume.

February 11, 2016

Trending: Distinguish Your Website Design With Illustrations

Filed under: Branding,Custom Website,Website Illustrations — Tags: — Jeff Weissberg @ 10:04 am

Traditionally web designer’s turn to client provided and stock photo images. But a new trend is emerging in website design: hand-drawn art and illustrations.

Illustrations offer a uniqueness and human touch to your site design that can’t always be met with photos. Moving forward, a unique design will become increasingly important. Especially as we are now mired in a mass of similar looking copy-cat template based designs.

Website Illustrations
With drawings produced by a specific illustrator, you can convey your message in a more creative and distinctive manner. When you commission an illustration artist to bring your ideas to life, you’ll be assured of a standout website branded to reflect your unique message.  The illustrations can be carried forth into other marketing vehicles to brand your site for a very particular niche. And you will have one-of-a-kind images not found in any stock photo or stock image gallery, or most importantly not any competitors website.

Website Illustration
This is your chance to stand out from the crowd and be early to latch onto an emerging trend in website design.

Illistrations for unique website design
Photos courtesy of Spencer Hallam.

September 3, 2014

6 Expert Tips for Writing Your Own Website Text

Filed under: Blog Articles — Tags: , , — Jeff Weissberg @ 2:39 pm

Many of my website design and development clients choose to take a “do-it-yourself” approach to writing their website text. To be honest, I don’t recommend this. Writing text that makes an emotional connection with your readers, convinces them that what you’re offering will improve their lives, and motivates them to take action is a lot harder than it looks! For best results there is a professional marketing writer that I highly recommend: Linda Coss, of Plumtree Marketing.
But if you really want to write your own website text, Linda has graciously provided the following expert tips:

1. Focus on the benefits – Your natural inclination is most likely to write about the features of your products or services. It’s black, made of heavy-duty plastic, etc. But to make an emotional connection with your readers, you really need to talk about the benefits that these features bring.

This is the “what’s in it for me” aspect of your offering. Why should the reader care that it’s black and made of heavy-duty plastic? Because this means that it goes with any décor and is virtually unbreakable.

2. Write from the reader’s point of view – The unfortunate reality is, nobody cares about you. All they really care about is how you can meet their needs. So set your ego aside and try to reduce the use of the words “we,” “us,” “our,” and “I.” Write sentences that talk about (or imply) “you” and “your” instead.

For example, instead of saying “we have over 30 years of experience,” try “experience the difference that 30 years of expertise brings.”

3. Give a compelling reason to buy – If you expect readers to “connect the dots” on their own you’re bound to be disappointed. Your text needs to clearly tell people why they should buy your product, and why they should buy it from you vs. buying from someone else or not buying anything at all.

4. Make it easy to read – If your text looks too difficult to read, most people won’t bother trying. In fact, most visitors to your website will just want to scan the text. Use formatting that makes it easy for them to do so. Avoid long, unbroken blocks of text and tiny fonts. Break things up with meaningful subheads and bullet points. Write things in such a way so that if a person just reads the text that’s in bold they’ll be able to get the gist of your message.

5. Put your bullet points in parallel format – Did you notice that all of the bullet points in this list start with a verb? Bullet points are most effective when all of the points in a given list start with the same type of word (such as verb, noun, adjective, etc.).

6. Include a call to action – What do you want your website visitors to do as a result of visiting your site? Give you a call? Place an order? Request your free white paper? Whatever action you want them to take, be sure to clearly ask them to do so. Once again, do not expect anyone to “connect the dots” and figure it out on their own!

August 31, 2011

E-Blast Starts The Marketing Engine For “Day Out With Thomas”

Filed under: Blog Articles — Tags: , — Jeff Weissberg @ 8:53 am

Click For Larger ViewWith a whole new website and Facebook page the Orange Empire Railway Museum rolls out their marketing for Day Out With Thomas with a catchy email announcement.

The announcement is fully featured and sticky with links for ticket purchases, website visits and event location maps. It’s design and photos are appealing to railway enthusiasts of all ages.

E-blasts are an effective way to stay in touch with your clients, patients and customers. E-blasts reinforce your company branding, are affordable and easy.

Click the thumbnail for a larger view. You can also view additional client samples at:

May 27, 2011

Facebook Postings vs Blogging for Search Engine Optimization

Filed under: Blog Articles — Tags: , , , — Jeff Weissberg @ 8:59 am

Tip of the DayWith all the recent news it seems everyone with a business website is rushing off to beef up content on their Facebook page. This is certainly a great way to expand your marketing efforts but should not be considered a replacement for your other marketing efforts, most especially your company blog.

Whereas with Facebook you are posting to their site, with an on-site blog you are bolstering the keyword strength of your .com name.  This is very important for increasing your Google page ranking and generating more website traffic.

Your blog can be set to ping other important blogs to get your message out quickly.  When we write and post a blog article we’ve see repeatedly that it will appear in search engine results within just a few minutes.

Our advise as SEO experts is to pursue both avenues for spreading the word about your company or business.  A blog is relatively inexpensive to install and brand to match your website and very easy to use and post articles and news. The combined effort of Facebook and an on-site blog will build your site rankings over the long term as site traffic increases.

Till next time – See you at the top!

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