March 21, 2009

What is a SEARCH ENGINE RESULTS PAGE (SERP)?

Filed under: Blog Articles — Tags: — Deb Foley @ 7:04 pm

A Search Engine Results Page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

SERPs usually contain advertisements. This is how commercial search engines fund their operations. Common examples of these advertisements are displayed on the right hand side of the page (e.g. Google Adwords) as small classified style ads or directly above the main organic search results on the left (e.g., Yahoo! Sponsored Search).

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

You must be logged in to post a comment.

Top of Page

© | www.socalwebworx.com | SoCal Custom Website Design | Website Marketing | SEO